If your dream for a business or your current online marketing venture involves selling information, then you should know that how you position your ebook, report, digital or physical information product will make a massive impact on your results.
Selling information for profit can be extremely profitable, requires more a mindset of curiosity, investigation and research than it does expert writing skills and is a tremedously rewarding and fun business option. But…it can also be frustrating to work your way out of a part-time income toward a lifestyle changing financial situation.
Thankfully we have been enjoying this business for over ten years – but its really in the last 5 years that we have learned a very hard, yet powerful lesson about the role of positioning when selling information online.Â
Finding a topic for your information product must be done with equal amounts of researching existing success mixed with an understanding of how to position your information selling as unique – often creating your own sub-niche allowing you to dominate your competition.Â
Selling information doesn’t need to be challenging – anyone can do it by following the simple, yet rarely used techniques — read all about it here
Jeff
