Great businesses reach beyond customer needs and wants to offer value to that customer that appeals to them in a way they did not first expect.
A satisfactory business meets their customer’s underlying needs…your online business gives them the basic information they require to accomplish X (lose weight, make extra money, meet a date, etc…)
A good business meets their customer’s desires…one step beyond their immediate needs and a critical part to running a profitable business.
For example, your weight loss program may not only give them the information to lose 10 lbs but it also gives them a highly focused plan that, when followed ,can help them achieve the weight loss and muscle toning they really desire to look good in front of others (a fundamental desire behind their quest for weight loss).
Now GREAT businesses go beyond and bring value in a way that the customer hadn’t even realized they would like, but end up loving.
Some people call this the WoW factor, I tend to refer to these businesses and products as Magical because they deliver on something that creates an entirely new reality in the customer’s life and in that marketplace.
Sticking with the weight-loss topic, it could be that because a certain group of weight loss information seekers really has a secret desire to get a date that you not only give them a weight loss solution but you deliver a combined weight loss and find a partner program that meets their previously unrecognized desire.
Ok, that’s all fine right, but how does this relate to your business?
Understand that when you research and choose niche markets, plan your strategy in that marketplace, develop and position your content, products and services that you will reach far great sales and profit success by working up beyond JUST meeting your customer’s needs.
What you want to do is use the techniques we outline in InfoMarketer’sZone to identify and then test to discover desires and even unrecognized desires so that you can turn a so-so online business into a MAGICAL online business.
What is your market and how can we turn yours into a magical business? Leave us a comment.
