How can you take an article, report or ebook you have written and instead of charging $5, $17 or $27 turn it into a $47, $67 or $97 information product you can sell online?
Why would anyone pay you $97 for information that they could probably dig up themselves if they spent enough time and energy researching the web?
This sounds like a significant amount of money, especially in these challenging economic times doesn’t it?
Information Products Delivery Dreams
Remember, when someone goes searching online they are often in a place where they have dreams, desires or challenges they want to overcome and are willing to pay a premium if they end up finding your website offering them credible, trusted and compelling products leading them closer to their dreams and fulfillment of their desires.
When someone desperately hits the internet, about to go out on an important date and needs to lose 10 lbs quickly…will they pay $97 for a system that finally gives them a solution that lets them knock off the visible fat with a balanced approach of smart eating, fun exercise and a way to curb their binge eating?
For those that are desperate to find answers…absolutely.
The same can be said of…
- The parent who just had another battle with their teenage son, their household is completely at wits end and in turmoil – looking for a way out of that situation
- A stressed-out, frustrated employee who MUST find a way to replace their income so they can finally escape the job they detest
- A 40-year old that has teamed up with a band and now wants to live his dream out by learning guitar and performing on stage – the rock-star he’s always dreamed of being
- The 35-year old that has suffered from excessive heartburn for years and has finally reached the tipping point where they can only eat a handful of foods, can’t get a full night’s sleep, is scared that surgery is the only way out…finding a natural system that will help them quickly see improvements
In any marketplace there are desperate buyers who badly want answers, solutions, remedies and help…if you can bring them those systems and help you have tapped the gold-mine.
Inside InfoMarketer’sZone we have a 6-week InfoProfits Video Course that walks people through the exact set of steps you need to take to uncover, test and build a business around exactly this information marketing model.
Back To Turning Your Ebook Into High Profit InfoProducts
If you can convince your visitors that your product can bring them at least 10X more in return than they pay up-front, then you can easily ask $67 or $97 (or even more) for your information product.
This should be your approach to marketing the product – tell them exactly what result they will get if they use your ebook that will pay them at LEAST 10X more than they are paying for your ebook.
This could be savings in time, 3X more traffic, bump profits from $500/month to $1000/month (a $500 boost in profits which is 10X the value of your ebook), etc…
Also – consider seriously marketing your ebook as a System, Course, Manual, Guidebook, etc and also seriously consider adding a workbook, audio summary, checklist, etc… bonuses that will turn this from a single file download to “package” that you can market as a full system or course. Not only does this increase perceived value (to the point where $47 will seem low), but it also makes your offering stand out as well as being more useful (so you get more testimonials and champions behind you – the real secret to getting significant marketing momentum)
