While I prefer to spend my valuable time developing products, creating value for my customers and subscribers and building my own product-based business, rather than surfing forums – especially those that seem completely consumed with Pay-per-click advertising.

But even I couldn’t miss the buzz building around recent changes Google has made to its pay-per click campaign called Adwords.  The changes surround a combination of increasing minimum bids on some high-demand keywords (effectively disabling them within your pay-per-click account) until you either delete them or pony up to the increased bids.

In addition – they are starting to weed out pages that exist only to collect opt-ins – sometimes called landing pages or namesqueeze pages. 

First, I don’t personally have a problem with the moves they are making – anyone who is so highly dependent on Google’s pay-per-click for their income is simply not building their business in the right way anyway.

Several times over the last months I’ve warned people through this blog and in my newsletter that a business dependent totally (or even the majority) on one specific business model (say making money from Adsense or Advertising) or being dependent on one specific traffic generation method such as pay-per-click, is extremely high risk. 

This wasn’t just my opinion, but came from inside discussions I had with some very big six and seven-figure income earners in this space. 

Google is a very large corporation that continues to roll out new opportunities and initatives AND must continue to provide value for their shareholders.  By and large they serve legitimate businesses and a big part of their success depends on giving their customers (website searchers) good quality results – most people don’t feel that arriving at a “namesqueeze” page where you have to enter opt-in information before seeing any useful information is good quality – so wouldn’t you do something about that as well?

Now I’ve used namesqueeze pages, sometimes even with good results – but I certainly never have relied on the majority of my traffic to come from any one method. 

My traffic comes from articles, organic search, joint ventures, valuable cross-links, press releases, offline advertising, and lately, a much bigger emphasis on social networking sites. 

So – take this latest furor over Google’s moves as a positive – build a legitimate product or service based business that provides good information, products and services with multiple sources of traffic and you will be ok. 

For a wider discussion on building an information product based business and multiple traffic generation techniques – join us over at our Information Product Marketer’s Exclusive Zone.