It has to be one of the biggest complaints that prevents people from making big profits with online business…the issue is avoiding or delaying entry into highly competitive, very busy markets for fear that you will get lost in the crowd.
Yet over and over again we (in our own businesses as well as helping thousands of others) have successfully positioned into highly competitive niche markets and quickly earning a flood of profit as well as a top spot among market leaders.
This goes for information products (think weight loss, personal development, business and financial planning just to name a few) as well as tangible e-commerce sites such as Amazon affiliate sites or sites where you sell your own products, goods or services.
How you ask?
The exact same way a new player enters the market selling dog food (a very competitive game indeed) marketing THEIR line of dog food to the high-end dog owners who believe their focus on healthy ingredients will allow their dogs to look better, behave better and live longer…and for that they are willing to pay a premium.
Cha-Ching! Can you smell the money?
How about a meditation program for those who CANNOT for the life of them meditate, yet have money to finally learn how…not the typical sub-niche that gets marketed to, but still a very significant group with a strong desire to buy the RIGHT product at a premium.
SUB-NICHES AND POSITIONING FOR PROFIT
Many people believe that these techniques are “creating new markets” when really nothing is farther from the truth.
Creating markets = high cost and low profits…
Targeting high-end sub niches = low cost and high profits.
There are two aspects of this plan you want to be aware of:
1. Sub-niching
2. Positioining to that sub-niche for increased profits.
We’ve done this as an entry to many highly competitive markets where you enter via a more specific sub-niche – obviously you would like that sub-niche to be the upper end, but it will work (to get attention) in any sub-niche you identify.
As a rule, this happens in every market…
1. Coffee started with add-on to a meal, then discount/donut coffee chains, then upscale like Starbucks…each catering to a subset of the market and taking their piece
2. Weight loss has moved from generic to rapid to diets, to segregation of diets (carb, vegetarian, etc…)
An excellent way to enter any busy market (where there is lots of money) is to identify a new sub-group and market to them. You don’t create the sub-group, you simply cater to them.
How do you learn to find and mine these sub-niches and turn them into quick opportunities for profits…you’ll find those techniques inside the first few weeks of the 6 Week InfoProfits Video Training – a key part of InfoMarketer’sZone.
Identifying sub-niches and learning how to position into these golden pockets of wealth is a powerful way to create a full-time web business in 30-45 days online…these skills can be used again and again to create one profit center after another.
Not bad…one time learning for a lifetime of business success?
