Copywriting, or the process of writing ad copy, is an crucial skill that you must understand and practice to turn your dreams of running your own infoproduct business into a reality.
When you think of ad copy, your webpage may come to mind as the main sales tool you need requiring copywriting expertise.
That’s true, a major point of converting visitors into buyers will be your website, but what about the role of ad copy in…
– Your pay-per-click advertising
– Your email marketing
– Your articles and signatures that you leave in resource boxes and forums
– Your sales tools for joint venture or affiliate partners
– Your own bio that preceeds any interviews or publicity
– Your press releases and promotional materials
– Testimonials or reviews you are credited with
Let’s face it, ad copy plays a massive role in almost everything you do to market your online information product marketing business around the internet.
So, how do you learn ad copy for your infoproduct business?
Start by getting hold of two very inexpensive books you will find on Amazon – the principles of copywriting have not changed much in the last 50 years, so studying the ad copy masters is definitely a good start.
Here are 3 highly recommended books on ad copy that should get you started:
1. How To Write A Good Advertisement by Victor Schwab is a goldmine of ideas on writing ad copy
2. Advertising Secrets of the Written Word by Joseph Sugarman
3. Words That Sell by Richard Bayan. Note – this book is terrific for looking up hot ad copy words and phrases, but is not a copywriting tutorial as the other resources are.
Along with your reading and learning, the best way to learn ad copywriting is to simply test what works and what doesn’t work. While there are underlying common principles for writing ad copy, in the end its up to each ad cpy writer to relate those principles to his or her market.
You can test using many different techniques…
1. A/B split test your sales page to test different headlines
2. Use Google Adwords and setup multiple ads which will in effect give you a split test on headlines and classified size ads
3. If you have a list, then use an autoresponder like Aweber that lets you split test opt-ins and mailouts.
By employing multiple items – with some decent traffic, you could have some good (preliminary) results within a couple of weeks, and you will be well on your way to becoming a quick study on writing good ad copy.
