I had a question from one of our InfoMarketer’sZone newbies that asked…”I have a 60-page ebook that’s ready to go, but I’m stuck on what to do next? How do I turn this into a business and sell my ebook online?”
No kidding…it doesn’t matter if you have the best ebook, course or information product in the world, if aren’t capable of selling it online and marketing to get it in front of your niche market, it doesn’t mean a thing.
The other point I want to make before moving on is that having a “quality” or “good” ebook means nothing!
Having an “in-demand” ebook is what’s important.
Again, if you haven’t organized your ebook to address a high-demand desire for a transformation in someone’s like, then you likely will not have the demand to drive sales for your infoproduct business.
But…having the right topic focused on targeting the right desire will mean your infoproduct business hops into overdrive generating automated profits for you as people seek you out rather than you having to always chase them down.Â
In any case, here are the main 5 steps we work with our clients to put in place on their way to highly profitable ebook selling businesses online:
1. BLOG FOR TRAFFIC AND CUSTOMERS
Even though blogging has grown tremendously over the last few years, we still find it our #1 technique for generating a constant flow of relevant, quality traffic to our different web sites and sales pagesÂ
2. KEYWORD DIGGING
To catch fish, it helps to match the color and size of lure to the type of fish…same thing goes with online marketing. “How” and “Who” reaches your site matters more than How Many reach your site.
You want people who badly desire the information you have in your ebook to reach your site, not just anyone. You must seek to reach the consumer at the exact moment they are desperately searching for the information you have to offer…that doesn’t happen by chance.Â
Use the free Google Keyword Suggestion Tool to explore the keyword combinations that people will use to search for solutions to the problem your health product addresses
3. AUTORESPONDER AND LIST BUILDSING
You can’t ignore that leads buy from you, visitors do not.. Get yourself an autoresponder account (Aweber, 1SC, etc…) and put together a 3-5 part email course or small report that directly targets the same underlying demand as your ebook does
4. KNOW THE BASICS OF COPYWRITING (SALES LETTER AND ADVERTISING WRITING)
Study top sales letters on Clickbank and top websites in other domains to learn the basics of how a sales letter is structured…then put together a very simple (yet professional) sales page on your own.
5. GET YOURSELF A PAYMENT PROCESSOR
To make money, you need to be able to support “Buy Now” buttons and process your customer’s credit cards…two of the most popular are Clickbank and Paypal. Pick one so that you are ready to accept payment for your ebooks.,
Now, let’s look at your immediate action plan.
1. Get your freebie email course or report put together…load that into your autoresponder – each lesson should provide a practical, usable and relevant tip directly linked with the demand behind your ebook with a link to your ebook sales page to get more information
2. Get your blog operational and post daily with relevant content (tips, opinions, experiences, news related to your topic, etc…) and include a form (created fom within your autoresponder) where people can sign up to your email course or to download your report
3. Get your sales page up – once you have a draft written you can post it here for ctitiques and you are sure to get some decent help (Ideally you could pay a copywriter to review which would be less expensive than a complete greenfield write-up, but there some very intelligent marketers here to)
4. Use Google’s Website Optimizer as a free split-testing script to test multiple versions of your sales page – that will help you fine-tune conversions faster
5. In parallel you can approach the potential affiliate list you have with a note as to what you have asking if they would like a review copy and then if they review it and like your ebook, you can typically get them to sign on as an affiliate
Need more help with any of this?Â
Post a comment to this blog post and we will get an answer for you or head over to InfoMarketer’sZone where there is a highly effective 6-Week InfoProfit Training program that will help guide you through launching your own ebook from A-Z.
