Let’s be truthful, many of us that end up in the business of developing and marketing our own information products don’t have a great deal of business experience.
That’s not true in every case of course, but certainly is the case for the majority.
In some ways, that’s good – entrepreneurial spirit, bucking the trend, going against the grain and being free from the process and systems of business are what leads to many great ideas.
But…not so good when you begin implementing your business and find out that your model is not sustainable, that you cannot possibly do all of this yourself and still earn the kind of income you desire.
Pssssssst….
There’s a dirty little secret that the big money earning infoproduct marketers are not keen to tell everyone about.
You may not know this, but anyone making into the six-figures in this business is not only outsourcing a great deal of their work, but these business owners are busy working on systems and cookie cutter approaches to their business that help them scale their business into the millions.
It’s a necessary part of growing your business.
Systematizing businesses is not a new concept, Michael Gerber is one example that comes to mind applying big business systems concepts to small and independent business owners.
Recently, Rich Schefren has also moved into this area from years of business consulting – you’ll find his great pdf’s at no charge over at:
http://www.highertrustmarketing.com/part/schefren/
For those of you who already downloaded his first version – click through to the bottom of the page and you will find a link to Rich’s blog where you can download his new “missing chapter”
It’s certainly worth a read, especially for anyone struggling to understand which online business model to start with, what their role should be in that business to maximize wealth and learn why automation and outsourcing is a MUST to get anywhere in business.
Enjoy…
Jeff
