As a result of being a successful writer and information product marketer we tend to get asked many questions, a number of them have to do with the benefits or positives of writing your own book, ebook, home study course or other information-based product.
First, let me clarify that what we are talking about here are non-fiction, how-to, information-based products which have the following characteristics:
1. Information products (or infoproducts) help their buyers achieve a desired outcome – (cook a fancy meal, lose 20 lbs, train their dog, refresh their marriage, overcome an illness, make more money, get a better job, take their dream trip, etc…)
2. Information products can be books or ebooks but could also be online courses, manuals, training programs, subscription membership sites, teleseminars, seminars or any number of different formats to help share information with your target market
3. InfoProducts can range from small and inexpensive (tips booklets or a single video) to higher-end, expensive, high-profit margin products such as weekend seminars, $1000+ membership sites, home study programs, etc…
4. Infoproducts can be the launchpad for an entire Enterprise focused on helping a market achieve their desired results. With this may come multiple products, back-end services such as coaching, tools that help them achieve their goals (weight loss tracking software for example) and so on…
Benefits of Having Your Own InfoProduct Business
1. Profit and Income…certainly money is not everything, but when you can operate a business that leverages your time (create once and sell over and over), get paid many times your effort level, where there is no ceiling imposed on your earnings and where your infoproduct brand you for additional profit opportunity – the income potential is definitely one of the biggest advantages
2. Freedom…not only can you secure your financial freedom with your own infoproduct business, you can free yourself up to work anywhere, anytime – with something as simple as a PC, IPad and internet connection you can completely operate your business when you want
3. You – An Expert? Experts are made by publishing information products. Think about non-celebrities that you see on the major talk shows or stories covered in newspapers – they have ALL written books or publishing information of some kind…this isn’t an accident. Along with expert status comes huge new opportunities for publicity and profit
4. Self-confidence and a sense of Putting Yourself Out There…most people who start with us inside InfoMarketer’sZone don’t realize how liberating, fulfilling and exciting it is when you have your own successful information product on the market. Like a star musician or artist, you are putting your ideas out there and when your readers/buyers send you positive feedback it is incredibly satisfying!
5. Never live in fear again…when you master the art of matching demand for information with packaging information for profit you realize you now posess a skill that means you will never have to worry about financial security, job security or having that fulfilling career that so many never find…this benefit in itself makes the information publishing business entirely worth it.
Bet there were some benefits you hadn’t thought of as you consider writing a book or entering the information marketing/information publishing space — believe us when we say, this is only the start…it gets better!
If you’ve been considering starting (or ramping up) your own information product online business, don’t take another step until you check out InfoMarketer’sZone with many shortcuts, inside tips and private coaching…all based on more than 10-years of operating businesses in this space.
