I still remember 10-years ago…my personal breakthrough…when I figured out that answering questions, providing help to people via information products (ebooks, reports, webinars, coaching, etc…) could be targeted directly at people online who would happily pay a premium to get help achieving their desired outcome.
Turning a desire to improve, overcome a challenge or achieve a desired outcome into a $27, $47 or even $997 course turned out to be one of the quickest and simplest ways to make money online.
My first exposure was through an online pioneer named Corey Rudl who packaged his “Inside Knowledge” of car deals from being a car salesman into a short e-book titled “Car Secrets Revealed”.
Massive Profit Through Selling Information
This ebook went on to sell a small fortune and taught many of us that packaging information for profit is a massive opportunity.
We went on to launch our first ebook the following year, after a few weeks of writing, and did $1,000 in less than 7-days right out of the gate.
Since then, we have gone on to launch dozens of digital information products and build vast online businesses…but the concept remains exactly the same while the opportunity has only grown substantially.
Here’s a simple example..
You are living through the struggle of communicating with a teenage son, you have figured out some things that have NOT worked well and you have figured out some techniques that ARE working.
Packaging your own experiences with some others you can research and perhaps conduct a few interviews with “experts” you find online and you have yourself an e-book that could be titled…“8 Most Effective Techniques For Deeply Connecting With Your Teenage Son”
Knowing how desperate parents are when they can no longer communicate with their kids, you realize that you can make a huge impact on this market – easily selling 40-50 copies each month.
We all know that there are Millions and Millions of dollars spent on books/courses/counselling each day around raising kids…that is a fact!
So it makes perfect sense that if you can package information to target the same demand and put a price of $27 on it that you will be swarmed by eager buyers…right!
Pricing your ebook at $27 means you will bring in more than $1000 for every 40 copies you sell...a simple task with some very basic online marketing.
To sell 1-2 copies a day you need to get 120-150 targeted visitors to your site daily (not a challenge) and convert 1-2% of them into customers (again very achievable).
Now, know that your subscribers and buyers will ask you more questions that you can easily turn into other reports and information products and suddenly you see that this could easily turn into a full-time, high-income business for you.
In fact, we have done this in 4 niche markets with dozens of information products…and yes, it really does work for anyone who follows the system. You can find out more about how you can put this system into place, visit InfoMarketer’sZone and fast-track your own high-profit information marketing business.
