Why Niche Saturation Is A Myth

In other words, when does a market have so much competition that the barrier to  entry is too high to take a chance on?

You can’t reach your customer because they are already being bombarded

I honestly have to say that I have never been worried about saturation.  

The ONLY thing that keeps me up at night (other than the damned neighbors dog who won’t stop barking)  is that a given market does not have enough demand.

Here’s Why!

You really don’t have any competition UNLESS you offer the same thing they offer. 

Underlying the purchase of an information product is an intense, passionate desire to overcome a challenge or reach an end objective (lose weight, overcome stress, get a promotion, save a relationship, etc…)

These desires are FUNDAMENTAL to human nature, are INTENSE as anything in life and lead to IRRATIONAL buying activity that will continue for years (or decades) to come. 

So, the underlying motivation to buy never ceases and that means there is ALWAYS room for another option.  

If there is demand, then you now there are hungry buyers.

Buyers with a passion never buy only 1 book, course, etc…on a given topic, you really don’t have to worry about saturation.

What you do want to have is a unique hook that clearly explains why yours is a “better mousetrap” – think long and hard about that and work this unique positioning into your title, sub-heading, description, webpage, ads, etc…

Here’s a timely example.

How competitive do you think the “cookbook” market is?

Pretty damned competitive right?

But…people love to cook  because they want to impress a hot date, show a special guest they are worthy of their friendship, help achieve the love of their family visiting…strong emotional desire isn’t it?

So, how do we build a better mousetrap?

How about Food that improves your chances at Getting Lucky?

Check this story out about an author who packaged recipes based on their aphrodisiac qualities – food that improves your chances…is there anything better?

Lust-Have Recipes: In-Gredients For Stimulation

Seriously though, this proves the point that there is always a new spin on established markets – they are NEVER saturated. 
 
So, don’t be afraid to enter competition markets, instead focus on how you can stand-out in the crowd and pull the buyer momentum that already exists in your direction.  That’s how to succeed big with information marketing.