Your Chance To Step Up

I was on a coaching call earlier today with a middle-age (I hate that word since I’m ONE of em…) gentleman who had put together a brialliant ebook around his experience helping his market take their passion to the next level and begin to really get people to pay for the services he had to offer. 

The question that was rattling around inside of his head (just a quick aside – when you are trying to figure out what is really bothering someone, it ususally comes out at the END of a conversation) was what distribution path should he take to bring his ebook to market.

In his mind, the traditional publishing market meant he should submit manuscripts to publishers, possibly seek out an agent and see if he can score a major publishing deal. 

Or, should be go right to Amazon Kindle and publish his book there?   Getting warmer…but he still wasn’t getting it. 

You see, Seth Godin has it right in today’s blog post – he talks about “non-linear consumption of content” meaning that the days of consuming a magazine, newspaper, television show, videos, etc…from start to finish are gone.  Where is the start and where is the finish when newspapers are online?  Where is the start and finish when your favorite TV shows are available on demand and more often now, as favorite video clips?

Absolutely, linear consumption is disappearing JUST as is linear business models and linear distribution models.

It used to be the only way to get a book to market was to get the attention of a mainstream publisher, pay them a whack of cash (via royalties) and then push hard to get your book front and center in the marketplace (retail)

But now, as consumers understand non-linear consumption, they go online and search for information and because distribution and business models are also going non-linear you can position your ebook to them from your own website, relevant blogs, articles – linking non-linear content to non-linear marketing and distribution – it really is a an entirely new ball game.

As Seth mentions – instead of riding the wave, you can now make the waves…so this really is your chance to step up, turn your information into useful content, attract attention and make money in the process.  Are you ready?