There are so many emails and promotions floating around these days for systems or courses claiming to help you create products in 8-hours or less…and technically, they may be telling the truth, but for many of you looking to really get into information marketing, the information can be quite misleading.
So can you create a product in 8-hours or less?
The answer is yes, but…
- This assumes you know your market and know exactly what they want already
- That you have the content researched or from personal experience, ready to go
- That you are either recording a teleseminar, audio recording or video webinar sharing your information
- That you are NOT factoring in setting up your business on the internet, that you somehow magically have a sales letter written and that you already have a list or sales funnel setup
So, the answer is yes, there are certain people that could have their own product created within a day…but that is most likely NOT the case for you and certainly does not mean you are ready to begin selling that product after 8-hours.
It’s NOT All Bad News Though…
The good news is that many of us have gone through complete product development cycles that take between 20-40 hours (with an hour a day, this means 3-6 weeks part-time, or only 1-2 weeks if you have more time to spend). This is really a drop in the bucket compared to the earning potential your information marketing business can bring you.
I have created products in 4-6 hours of work – basically a presentation for a paid webinar that is simultaneously recorded and viola, you have two products (a paid webinar and a packaged set of mp4’s ready to launch as a video training product)
However, the work required for someone brand new to uncover the market, pull out the questions with the most desire (highest demand), build momentum toward your product (aka traffic), put togeher the content and then put everything in place to sell (sales letter, sales funnel) as well as payment links, and follow up systems – that’s where the 20-40 hours comes in.
Here’s a recent, simple 6-week information marketing roadmap that you can use to put your own information product plan together.
The good news is that once you have launched, the hours for promotion go down over time (as you get listed in the SERP’s, recruit affiliates, gain a following, etc…), and you can enjoy the true power of an information marketing business – leveraged income.
