Successful information product publishers and marketers succeed based on one successful principle – they go after desparate buyers.
Desparate buyers:
1. Buy quickly – it doesn’t take months to close them
2. They will pay higher prices
3. They want answers to their problems in a simple, easily
developed product – not 300 pages when 6 will do.
4. They will come back again and again if you are good at
giving them what they want
5. They typically are in groups – so once you find one desparate
buyer, you have found many
Alexis Dawes knows how to find Desparate Buyers. She’s done it many times before – selling a 6-page report for $27, a 16-page report for $97 and earning $4,000 in one week with her information products.
You can see her site over at Desparate Buyers Only – and below, you will find an interview excerpt with her as she explains some of her most guarded secrets to building your own information product empire.
Listen here:
Or, download the Interview Excerpt here in mp3 format:
Information Product Publishing Podcast
Note – you can download the .mp3 file by placing your mouse over the file, click left mouse button and select “Save As” to download to your hard drive.
Note: The full interview with Alexis is available to members over at InformationMarketers Zone – the Exclusive Private Site For Information Entrepreneurs
Enjoy!
Jeff
