I get told all the time by people joining us over at Information Marketer’s Zone – “there is no way I’m going to make a living selling ebooks…”
Yet – there are thousands and thousands of people out there doing just that…and yes, for most people it is much MORE than just a living.
Often these people are hard to find because they work diligently and quietly away on their information publishing businesses growing their businesses to new heights.
Think about it, when you are selling thousands of ebooks every month, you are piloting a very powerful business, outsourcing several tasks, supporting your customers, testing and tweaking your copy, adding new products and services and growing your business to the next level – a $10M business.
Here is a terrific interview with one such ebook author, Mike Geary who wrote “Truth About Abs“ from some previous experience he had as a fitness coach.Â
With no previous writing or business experience, he figured out how to turn a demand for knowledge into a multi-million dollar information publishing empire — still today, his Truth About Abs ebook sits near the top of Clickbank’s top selling list:
Watch this great video:
What stood out for me from this interview – and backing these up with our own information product businesses:
1. Don’t be discouraged if it doesn’t happen overnight. Now Mike took a few years to get his system refined, that’s how it was back then because there were very few precendents for how to quickly build a high-profit business. That has changed today, now you have many case studies (like this one and the trainings we walk you through inside InfoMarketer’sZone) to cut that curve down to weeks/months.Â
2. Listen to how Mike came up with the idea for Truth About Abs…he mentions that he noticed the #1 question people asked was about Abs – they wanted desparately to know how to pump up their abs…find a high demand problem to solve and you are 90% of the way to a successful ebook
3. He talks about marketing techniques – proactively marketing and then hitting a point (after allot of hard work) where the juggernaut takes on a life of its own. This happens in all of our businesses, where we work a system for a few months and then suddenly it is a like a glider that hits a certain wind current that takes it up seemingly without effort
4. One of the things Mike does NOT mention in this interview, but that HAS been incredibly important to his success is affiliates. Having a top selling product that converts well can then be leveraged through a channel of online authorities which will take it to 10-20 times bigger than you could on your own. Truth About Abs is among the most popular affiliate product on Clickbank which means passive sales for Mike and his business.
Perhaps the most important message though is that YOU can be the next Mike Geary…take your idea, match it to market demand, work the system and you will have your own full-time information marketing business to be proud of.
