Want to earn 6-figure to 7-figure income with your own online business, then having your own info product is a critical (if not THE critical) piece to make that dream or goal a reality.
I’ve been lucky enough to know dozens and dozens of successful online entrepreneurs and without fail, every one of them has their own information product…some rely on those information products for the majority of their income, others use them as a critical foundation upon which they build other income streams from affiliate marketing, consulting, seminars or other monetization methods.
Having your own info product…
- Gives you a reliable, controlled, consistent and leveraged income stream that can last for years
- Allows you to attract an army of affiliate partners that automatically send you highly targeted traffic for FREE (other than a portion of the profit you make on each sale)
- Brands you in your marketplace as a player, an expert – a person and business that delivers high value and deserves higher compensation than others
- Gives you a fundamental foundation for a 7-figure training and information delivery business where the growth is virtually unlimited
But how do you make sure your effort is rewarded?
Developing InfoProducts With Guaranteed Buyers!
Is it really possible to take the uncertainty out of picking a niche market and product idea that will sell?
After all, without following the system outlined below, we have found that the average new info product marketer fails up to 5-times before they find success…now that is painful, expensive and frustrating!
Happily – there is a way to virtually eliminate the uncertainty from this process of picking an info product market and topic — we have taught this method in great depth in InfoMarketer’sZone with unwavering success
Great product ideas come from consumer desire to be, have or do something tomorrow that they are not or do not have today.Â
People want to lose weight, drive the golf ball farther, get more dating action, get a job promotion, be more confident, handle stress better, overcome embarrasing health conditions, etc…
What that means is great product ideas come from understanding the challenges and frustrations people struggle with day-by-day that stand in the way of BIG goals.
As a group, new mothers want BADLY to find a job that gets that back into the workforce, but does not threaten the strong bond they have with their children – if you could offer them a solution to that problem you would have a killer product.Â
The next phase of finding great ideas is looking to see if there are already products selling to address the frustration and desire you identify. Or you can work the other way around and find top selling products then reverse engineer WHY they are selling – which brings you back around to the desire and demand again. I have used both techniques and they work equally well.
Finally, once you have evidence and motive behind demand and a strong sense for money changing hands (other products selling) you want to come up with your own differentiator or angle on the market to set yourself apart — which needs to be tested against the market to make sure you haven’t strayed too far from what is working for other products.
One final point – this must be an objective process, you can’t give the market what YOU THINK they need until you have clearly identified what it is they WANT.Â
If I had to pick one of the most common mistakes new info product marketers make is to confuse their opinion of what solution a given market needs with what it is they want. In other words, give them what they NEED by marketing what they WANT not the other way around.Â
Leave us a comment and tell us where you are with your info product idea…
