One of the best ways to create the content for an information product quickly and effectively (once you have used the InfoProduct Creator Blueprint to find hot selling niches and ideas that is…) involves interviewing an expert or someone experienced around the topic you have chosen and can help your customer achieve the objective they are seeking when coming across your information product.
I remember years ago investing thousands of dollars in recording equipment that would involve signal separators for my phone, recording and editing software, mixers and other various types of offline analog and then digital audio recorders.  At times when you want that true studio sound for your info product, some of this equipment is still necessary today, but in most cases recording a call with the person you have chosen to interview will do.
I just spent the morning recording two audio sessions we will be adding to InfoMarketer’sZone \in the next few days…and I did it using two powerful tools that cost me nothing.
1. The first is Skype, which as you likely already know, allows you to make a call directly from your PC or mobile device (with a Skype client) to other Skype users for nothing. While Skype is not completely foolproof (you may recall the outage they experienced just a couple of weeks ago and sometimes the quality can suffer depending on your own internet connection and network connections between you are your interviewee), by a large it is a superb platform for recording a great interview
2. There are a variety of Skype recording software applications out there…many are either free (with some limitations) or cost less than $50.  For my interview today I used a recorder called Callburner, they have a free 14-day trial and support all of their features for free if both parties have the application installed. If you want to record someone without the application installed after the 14-day period, then the cost of the software is a one-time fee of $49 US. Not bad for all of the features.
Once you record the call, Callburner saves it directly to mp3 format where you can immediately begin selling your new recording or you can edit it with an audio editing application such as Audacity (also free by the way!)
Callburner also gives you the option of saving your recording in .wav format – a much bigger file, but higher quality if you intend to further edit or burn to CD or DVD.
What about Skype video you say? Well, there is also a great video recording application called Vodburner – so now you can record video calls to help really set your infoproduct out from the crowd.
Finally, consider outsourcing the transcription of your audio or video recording and creating a digital text product to accompany.
So, head over to InfoProduct Creation Blueprint now, use it to help begin picking the right market and topic and learn how to conduct an interview – within days you can have your own audio, video and written product to sell online…a great way to begin the year!
