Information Publishing – Great Example

So many questions come to mind when you begin to consider publishing your own book, ebook, reports or other information product format (membership sites, webinars, seminars and the like)

Basically, an information product is a “How To” product that helps your reader be, do or have something they desperately seek.

Make no mistake, this is a Billion dollar marketplace and in the last few years, the dynamics have changed BIG TIME in your favor.

Individuals with little or no writing, business or publishing knowledge, experience or contacts can now access everything they need to write, package, publish and market their own information products – most of it available for free online. 

Indeed, we have members of InfoMarketer’sZone that have gone from nothing more than a desire to start their own business to 6-figure information marketing with initial profits coming just weeks after launching their very own internet business.

Just to give you an example of a topic that generates huge market demand, where an author decided to fulfill that desire for information with his own book on the topic – “How To Raise A Smart And Happy Child” – take a look at his interview here. 

To be sure, most parents are willing to spend vast sums of money to help make sure they are raising their kids properly…part of that has to do with reducing pain from past mistakes (either their own parenting mistakes or those of their parents) and part of the motivation is due to having well behaved, well adjusted (ie. kids that won’t cause you financial or social pain in the future) kids. 

As information marketers, we can learn some very valuable lessons from John Medina’s new book:

1. Strong title that  combines a compelling benefit (How To Raise a Smart And Happy Child From Zero To Five”) with a leading statement on what makes this book different (Brain Rules For Baby) which obviously zero’s in on brain development, but also makes it sound definitive by using the word “Rules”.  Information product titles are incredibly important, yet so many stumble right out of the gate by not spending enough time crafting a powerful title
2. How he focuses on a subset of the target market (instead of all parents, he focuses on the 0-5 years) – this helps focus his information, but more important, helps communicate more effeciently with his target market
3. How he positions his information as ‘different’ in the face of vast competition by being somewhat ‘controversial’ even though most of what he sais has been said or printed elsewhere.  (This is a brilliant tactic and shows us how to be unique even in highly competitive information markets)
4. How he creates a “SYSTEM” around his advice for how to properly punish a child – labeling your technology or system is a proven way to carve a unique position in your marketplace and “brand” your information for added value

Not only do we have more than a dozen information products across 4 niche markets, we have a team that studies the most successful information products and associated marketing techniques on the market today – you can benefit from that information at InfoMarketer’sZone…the one place where you will get the latest, top advice on what is working for turning information into money on the internet.