Writing A Non-Fiction Book, Where Do You Start?

Having gone through hundreds of different experiences helping first-time self-publishers write and market their own non-fiction books through InfoMarketer’sZone, we certainly realize that getting started can be one of the toughest stages.

In the traditional publishing world, non-fiction books are typically shopped to publishers based on proposals, outlines and samples rather than finished written projects. 

Similarly, when you consider self-publishing your own book, ebook or other informational material, you want to start by finding and/or researching your idea making sure that it is commercially viable and will be positioned correctly to get your mesage to the desired audience. 

Far too many people get a concept or idea in their head and immediately run off and begin writing…without fail this usually ends up badly for one or more of these reasons:

• The idea is ill conceived or not well thought out, the writer keeps changing their mind and never get the book or ebook written
• The writer spends months getting their book or ebook written and then has a massive uphill battle marketing it because they have missed the mark with their idea or its positioning
• The book hits the market, but fails to sell because there was no thought given to how YOUR treatment of the topic will differentiate from the competition

Whatever the case, 99% of projects that start out without the proper market research will fail leading to lost time, frustration and often, lost investment as well. 

Yet, of the hundreds of self-published entrepreneurs we have helped produce their very first reports, books and ebooks, the success rate is much higher – but why?

1. We help them locate the proof of exactly what topics and angles on topics that best attract customers who buy non-fiction books
2. We help the self-published author understand WHY people actually buy non-fiction, just how strong that desire is and how you can turn that to your advantage
3. Making just one small, unique twist to your information can make a massive difference in the popularity and demand for your book or ebook…and we help them apply these little changes that help to differentiate them in their market so they can take top spot among thousands of other competitive books or ebooks
4. They had a comprehensive, detailed and easy-to-follow blueprint that outlines each step of self-publishing your own book, but also the in’s and out’s of advanced internet marketing and distribution so they can out-market their competition every time
5. They gain an understanding of the self-publishing “franchise” model which turns one-time customers into hungry buyers of more and more non-fiction information from you

Oddly enough, when someone wants to become a non-fiction writer and self-publish their work they spend time learning how to write instead of how to adapt their experience, knowledge and research to hungry markets who already want your non-fiction work – your job is to know how to get it in front of them and make sure it matches their desire. 

That’s how you get started writing a non-fiction book the right way.