To sell your ebook, report or digital information product on the internet you need to drive traffic to your sales letter.Â
You may have your sales letter on Lulu, Amazon or Createspace or you may have it hosted on your own site selling through Clickbank, Paypal or other online payment processors, whatever the method, you need traffic
The best websites will often convert at no better than 3 buyers per 100 visitors, many when you first start up will require as many as 200 or 300 visitors before you will see a single sale.Â
The key to improving the performance of your sales page and to make more money online is to get more relevant traffic to your sales page on Lulu or wherever you may be selling your ebook
Here are 5 proven methods we use to drive tens of thousands of visitors to our ebook businesses each day…
1. Blogs and blogging. Everyone who sells an ebook on the internet (or who sells pretty much anything for that matter) should have their own blog. Posting keyword relevant content to your blog each day will cast a very powerful net drawing hundreds of visitors to your blog each day.  The key then is to move those visitors toward your ebook sales sites turning them from readers into buyers. Start a blog around your topic, post content daily – we go through a daily content publishing system as part of InfoMarketer’sZone – and pull that traffic back into your sales process through opt-in squeeze pages or forms where you can follow up by email with your readers introducing them to your ebook sales page.Â
2. Paid traffic through pay-per-click ads on Google (Adwords), MSN and such. We use pay-per-click traffic early in the life of new ebook websites in order to systematically test response against keywords (so we know which ones tend to be used by buyers and which ones aren’t) and to help refine the sales pages in the early days.  After a few weeks of pay-per-click ads you can typically drill down to 10-15 highly profitable keyword campaigns that give you tremendous insight into keywords you can begin to optimize your free content around and take your traffic generation to the next level. Â
3. . Partners/Affiliate program – paying your referrals a commission on each sale they send to your Lulu ebook sales page (or any sales page you have for your ebook) when visitors they refer make a sale is a powerful incentive for major authority figures in your market to drive massive traffic your way. If you don’t cater to building powerful affiliates then you are leaving huge money on the table.Â
4. Article writing and syndication. Ok, you’ve no doubt heard that you should be writing 500-800 word articles around the keywords you have identified as profitable when marketing your ebook online, in fact, you want to be writing articles that serve two main purposes: 1) Those that you submit to authority directories mainly to get the backlinks to your ebook sales page on Lulu and 2) Articles you write to impress readers and drive them back to your site.  Often we outsource dozens of articles to accomplish objective 1, while we focus on writing 4-6 high quality articles each week that accomplishes number 2
5. Social networking sites such as Facebook, Twitter, Digg and others that help to pre-sell your ebook in social situations driving highly qualified traffic back to your ebook sales page on Lulu or elsewhere.
Taken together, these 5 traffic generation techniques are extremely powerful and can quickly ramp up your traffic, sales and profits after you put them into practice.
