Producing Info Products – Finding Content

There are at least 3 reasons that make the demand for information products (ebooks, reports, memberships sites, books, courses, DVD’s, etc…) massive —

1. Too much information, we need someone to break it down for us.  When we want to learn about something that will bring about a highly desired result in our lives, we don’t want to spend hours pulling together little pieces of information – instead we are willing to pay money to get the answer fast.  So, as someone who wants to publishing and sell information online, as long as you are tapping into a niche market where there is ongoing demand for answers to questions, you have an excellent chance of making money marketing information

2. Less and Less Time — not only is there more information available to the average person today, they have less time to find and interpret that information – so information that guides them closer to their desired outcome quickly and easily is high in value

3. Electrong information – immediate gratification.  When we want answers to critical questions in our lives (how a bride can lose 10-lbs before her wedding in 6-weeks, how an 18-year old can beat their acne in 7-days before they go on a hot date, how a spouse can save their relationship after going through a major fight, and so on…) – the fact that we can now find a downloadable ebook, report or video series makes the immediate gratification a major factor in what product we will buy

For these reasons (and others…) the demand for information products is huge…and those that work through The Ultimate Information Entrepreneur Success Package are finding life-changing abilities to tap into this demand and create online profit centers for themselves in as little as 6-weeks. 

One of the questions that often comes up when someone decides they want to publish their first ebook, report or online info product is “where do I find the content?”

Sources of Content For Your Own Ebook or Info Products

Remember, the main purpose of an information marketer is to match a desired outcome within a niche market to a set of steps, system or process that will help your prospective customer reach their desired outcome. 

The outcome could be losing 10lbs, gaining enough confidence to approach women to ask for a date, reduce the pain associated with various medical conditions, help grow their business in a painless way, turn their hobby into a profitable one, etc…

So the important thing to think about in developing content for your info product is that the organization of information is as important as the content itself. 

You want to walk your prospect through a set of steps that will help them achieve their desired outcome.  One step may come from an article you read about, another step may come from a recent research report published online, andother step may come from your own knowledge or an interview with an expert — but together, these become your unique “SYSTEM” for satisfying demand in your niche market. 

In addition to looking at leading books, articles & information that already exists…

1. Look at current and past research studies.  One of the main values you can provide as an infoproduct creator is to pull together the latest research on a topic (say weight loss, improving memory, fighting acne, stay motivated, etc…) and pull out the most useful and applicable parts of that research. 

In other words, you look at 10 of the most recent studies done on the link between stress and weight loss, summarize the findings and then draw some conclusions that are useful for your prospects. 

2. Ideally you can draw on some personal and/or expert opinion.  Once I put together a training or step-by-step system for an infoproduct, I will look for validation – sometimes that means interviewing an expert(s), other times it means trying something myself (in the case of a marketing system or health system), or it could mean trying it out on some early adopters who can then give you endorsements based on results. 

3. What is CRITICAL when you create your info product is to a) begin with a desired outcome in mind b) research content (websites, blogs, magazines, existing books, research studies, etc…) to help develop a step-by-step process that will work best to help them acheve that end result (it doesn’t have to be perfect at this point, but based on research is good), c) get support for your unique system by either getting expert opinion or content through interviews, getting endorsements, trying it yourself, etc…

Remember – what you are developing here are mini-systems or mini-courses that can be sold as introductory ebooks, reports or teleseminars but may also be expanded into full-blow courses, tutorials, manuals or workshops giving you the opportunity to grow your own multi-million dollar information publishing enterprise. 

Have a question about starting or growing your information product marketing business – leave us a comment and we will help…