Is there another stage of starting your own online business or information publishing business that causes more confusion, delay or trouble than finding both a niche market and a business or product idea to sell on the internet?Â
The internet has opened a massive new opportunity for commerce allowing people of all ages and abilities to enhance their existing income or start brand new careers by starting their own businesses and because of that, some of the fundamental steps involved with starting successful businesses and developing hot-selling products have not been learned.Â
So, what we get is a confusion of marketing methods and research methods.
What I mean is that 9 our of 10 people that seek our help at InfoMarketer’sZone are struggling to find niche markets and product ideas using keywords without taking into account what people are buying.
Instead, keep this principle in mind…
Research what is selling to find market & product opportunties, use keyword research to understand how to reach those markets in a cost-effective, profitable way — NOT the other way around.Â
What has worked very well for us is actually ignoring keyword in the first stage of analysis and then working our way back there during the validation and actual marketing stages.
Here’s what I mean…
1. When we are either looking for niches or have one in mind, I always start with looking at what is selling first — if infoproducts is your end goal, then you want to look at clickbank, amazon, commission junction, seminar portals, etc… to see IF and WHAT is selling in that field.Â
2. After getting a good handle on what is selling…we then reverse engineer the ultimate challenge or desire behind the consumer demand for that information product…what questions are they looking to find the answer to? What outcome are they seeking?Â
3. Now you have a target niche, armed with what it is they want – keyword research is the next phase where you have one main objective 1) Finding the right combination of cost-effective keywords that lead you to the best Return on Investment you can get — in other words, which keywords are the “buyer” keywords…that process is part art and part science (process of testing).Â
Using this approach, we assure ourselves that we are tapping into the “commerce” that is massively growing online – rather than trying again and again to match keyword demand to e-commerce.Â
Are you struggling to find your niche market? Having trouble coming up with an infoproduct topics that have built-in demand? Leave us a comment and let’s hear about it.
