Many of the successful information publishers we help within InfoMarketer’sZone come from a background of offering a service to customers…but are stressed to the maximum, overworked and frustrated.Â
We’ve helped these burnt out people turn their valuable services, consulting, speaking platforms from time for dollars into passive income vehicles such as ebooks, home study courses, manuals, audio and video programs giving them an entirely leveraged line of income where they work once and earn ongoing profits.Â
2 POWERFUL WAYS TO TURN A SERVICE INTO PASSIVE INCOME
1. Organize and systemetize your service…two ways to do this…
a) Franchise your service to where you are focusing on the premium end of your market and outsource the work to freelancers or employees. For example, if you have a successful personal training business, but you are working 14-hour days and can’t fit another client into your schedule, think about hiring a freelancer that will help expand your business while you focus your efforts on designing a program for your top 20% customer base – you can charge more and free up some of your own time
b) Help teach others to do what you do…so you end up running a train-the-trainer program that you sell as a program and turn into a product so you leverage your time. I aim to have every client service designed to support or to be turned into a product so I work once and sell it often.  This way – you actually create a training program to help others personal train.Â
2. Package your service and knowledge into passive income information products. What you really want to do here is to create a ‘home study’ version or ‘packaged training program’ or ‘private members version’ of what you are delivering on a client-by-client basis – in this model you offer the service once and package it for many.Â
Packaging your knowledge into infoproducts for ongoing, passive income is a powerful method of making more money with less time and stress. Whether you help customers at a bank, counsel people on relationships, help technically train or do business consulting – your service can be packaged into ebooks, courses, videos, or membership sites and you can continue to sell that product again and again.
