Outsource Your Ebook Writing

Should you consider using a ghostwriter, freelance writer or subject matter expert help you write your non-fiction ebook or book?

I understand this topic can cause some considerable debate, we have a great deal of experience writing our own ebooks, books and training programs and have outsourced some of that writing on occasion – so let us try and provide help based on our own experience. 

Here are 4 Tips You Can Take To The Bank When Considering Outsourcing Your Ebook Writing

1. You Control Your Topic, Title and Positioning – Despite what is inside of your ebook or book, your prospect will become a customer primarily based on the topic and positioning of your ebook which is largely conveyed to them through your title and sales page. – as long as you focus on these, then outsourcing the research and writing can work very well.

2. More Affordable Than You Think – At first blush, professional ghostwriting or freelancing can seem expensive – anywhere from $7-$10/page  which means your ebook could cost in excess of $1000 to have completely ghostwritten.  For anyone who has sold a successful ebook, that actually may not seem bad since a top ebook on Amazon or Clickbank can make that in 1-month.  However, there are ways to reduce the cost of your outsourcing – we go through this in detail inside InfoMarketer’sZone , but one excellent way is to split your sections up and outsource them as articles or reports for much smaller dollar amounts. 

3. Combine your own writing with outsourcing. Often we combine our own contributions and outsourcing so that the ebook has some direct personal experience and a personal “feel” to it as well as outsourcing other areas.  For example, we recently wrote a book on an alternative therapy to a specific life challenge – the chapters dealing with background, history and details of the alternative therapy we outsourced while the treatment plan and results we contributed since we had been through the experience.   Don’t worry, for those of you who find writing painful or tough, then you can have someone interview you or interview others and convert that audio to text making your ebook writing simpler. 

4. Interview and expert. Another decision you want to make is to go after an expert or authority to interview giving you content for part of your ebook.  That way you get first hand expertise & outsource the rest. 

For the book I used in this example, we wrote 3 chapters, interviewed some others who had been through similar experiences for 1 chapter (plus some audio bonuses), outsourced 4 chapters with two different outsourcers – total cost was $350 and about 1-week of our own time writing, another week of putting the finishing touches on the product + adding more bonuses. 

So far the book is among the top 5 sellers in its category on Clickbank with great reviews. 

In the end, there are creative ways that you can use to get very high quality content, solid and quick writing output at quite low costs getting you closer to your goal of having your own non-fiction ebooks to sell on the internet.