Many people have websites or blogs in the webisphere today that see some decent traffic and may even generate some real cash through marketing affiliate programs, selling their own products and services or via advertising…but what about capturing the names and email addresses of visitors, is that something you should be doing?
Is it possible to make money with your own internet website or blog without building a list?
Absolutely!
But it is also just as true that anyone who adds list building to their internet marketing plan will find a bump in profits, and really this can all be done with some up-front work only as the entire back-end list-building system can the be automated.
Not only can marketing to an opt-in list increase conversions for offers you have on your page today, but it can mean additional income streams as new recommendations and reviewed products come out in the future as well as a built-in launch pad for any new products you decide to develop and launch in the future.
The key to effective list building is being able to offer a compelling reason to sign-up.
We go through many examples of compelling offers, squeeze page designs and list-building systems inside InfoMarketer’sZone, needless to say having an effective list-building campaign can easily double or triple your online profits.
How Do I Get My Visitors To Sign-up?
This is the part of list-building that is the biggest challenge, finding out what is so compelling to your audience that when they hit your site they can’t help but sign-up to what you are offering.
For example, if you offer website building services, giving away 10 of your top website templates, a group of 100 commonly used graphics or 1 free website building lesson via video could all be tough for someone to turn down when they arrive at your site.
Another example, if you are marketing weight loss programs, then giving your audience private access to the exercise checklist or daily eating plan that helped you lose 10-lbs in 30-days would be hard for them to walk away from.
What If You Are Not Sure What Your Audience Wants?
Run a series of polls or surveys on your site to get insight into the top interests, questions, frustrations and information people coming to your site are looking for…that will give you some insight into what giveaways and positioning to use in trying to get people to signup.
Test different offers – one week try a report that gives away a checklist, another week try a training video, and so on…until you hit one that really resonates with your market. Once you have that giveaway – you can put the entire system on autopilot.
And remember, each day that you go without having a list sign-up strategy on your webpage, you are leaving 200-300% more business on the table – isn’t that worth a few hours of your time?
