It is very common to see people who are working through the Information Product Profits 6-Week Rapid Study Program to realize that not only can they realize their dreams of writing a book or making some extra money selling their own ebook, course or book on the internet, but that their ability to learn information publishing can launch an entirely new and exciting (not to mention lucrative) career.
Case in point, after spending 60-years in the hardware industry Bob Vereen has produced a fascinating historical account of the Hardware industry from post-war to present titled “Surviving…In Spite Of Everything!”
What makes this a market that could potentially be of interest to readers…
1. Any male reader knows the fascination that men have with Hardware stores! Walking the aisles of your local hardware store is a right of passage a son learns at the side of his Dad from earliest recollection. Tools, fasteners, seasonal items, household goods, and of course, the newest products that come out are all fascinations in the hardware store.
2. It is hard to imagine a retail industry that has gone through the tumultuous change that the hardware industry has gone through – where tiny, local hardware stores have been squeezed by the massive big box stores like Home Depot and Lowes. Yet, in many communities local hardware stores remain by learning to focus on local niches – this really is a story of the little guy & how they have managed to adapt & survive in this new world of business
3. This is history – many 40-80 year old’s remember their hardware stores fondly and love to take a walk down memory lane…so what books that cater to hitting the “comfort” buttons of this massive group really do is hit the “happy” buttons creating an escape for those of us who remember back with fondness a time when things were simpler and often “better” from our view of things.
All of these combined make this an easy sell…
So, what can we learn as information publishing practitioners?
1. Bob mentions that he wrote his book in just 6-weeks...find the right topic where you mix experience with a hot topic and you can have your book to market very quickly.
2. He also mentions the importance of being involved with your market…where he spend time traveling to hardware stores and doing first-hand research to help fill out the pages of his book. That is great advice for anyone. Even if you have direct experience, filling out your research with interviews, observation or backup research is a great idea to help bring a full perspective to your topic
3. The author mentions trade journals and trade magazines – largely ignored by mainstream media, but still extremely great places to learn what is popular within a given marketplace. There are hundreds of thousands of trade journals on just about every topic out there – if you want to begin to write or research a topic, trade journals can be excellent places to learn.
4. Most of all…Bob’s experience reinforces the fact that information publishing is a viable second career. By putting together your own books, ebooks, courses or information products you can create new sources of income, enhance your branding and credibility within a marketplace and quickly replace one career with another – if that is your desire.
Bob did have a slight advantage in this case because he had some previous writing experience – ideally you do want to have an understanding of how to pick hot topics within your niche, how to quickly set your work apart from your competition, how to quickly outline and write your book or ebook and what the best techniques of marketing your information publishing business are…head over to Information Marketer’s Zone to get a quick start on how to create, publish and market your own hot selling information products on the internet — and within the next 6-8 weeks you could have launched your very own second career!
