Why do we break down and spend $20 on a book, $37 for an ebook, $97 for a home study course, $100 or more for an annual membership site or subscription, or even $699 on a weekend seminar?Â
As with any other consumer buying behavior our buying motivation is often deeply emotional, then we justfy using objective logic.
There is no better example of emotion-based buying than looking at why ebooks or non-fiction, information-based proudcts sell on the internet.Â
Far more important than writing experience, business experience, subject matter expertise or any other factor to writing successful ebooks and books is the degree to which that book triggers an emotion. Many internet marketers assume that 90% of the effort in selling an ebook, course or information product is in marketing when in fact 90% is in uncovering and then tapping into emotiona triggers in the marketplace.Â
In the Six Week Information Product Profits Training Blueprint over at InfoMarketer’sZone we give underground, highly effective techniques for uncovering the most raw emotional triggers that place consumers into a buying frenzy for information…that is the key to making lots of money and good success with your own information publishing projects.Â
Case in point, here is a mother and daughter that wrote a book about the powerful emotional tensions that can exist (and usually DO exist) between mothers and their daughters as they grow up into independent people. I know first hand from my own wife that these emotions are deeply held, incredibly powerful and at times, painful.Â
Why not write a book to help mothers and daughters work through these issues…now that is a perfect example of an emotional trigger.
Think turmoil, frustration, loneliness, abandonment, the intense desire to please one’s parents who have given us so much…now that is powerful stuff!
The closer you can get to tackling emotional triggers with your ebooks and infoproducts, the more attention, fame and wealth you will generate with greater ease in your own information publishing business.
WOW! Double WOW!!
I began writing fiction long before I considered taking a whack at non-fiction. Until I got clued-in, I thought non-fictional writing was best left to those with a string of “letters†behind their name or expertise derived from clinical or case study work. This morning you’ve debunked this misguided view … that “Information†(research, stats, etc.) trumps “Emotional Triggers†in non-fictional writing.
Perhaps this is one of the reasons it’s taking soooo long for me to finish (with satisfaction) the two ebooks I’m focused on. I’ve done an adequate job of researching the issues, data consumption ad nauseum! It is clear to me now, however, that I still haven’t revealed the “heart & soul†of the matter. I haven’t included the Emotional Triggers that would compel my audience to PANT after me throughout the reader’s journey. CHEESE LOUISE! Who woulda thunk it?
Jeff, you’re the Cat’s Meow! I’m dashing off now to apply YET ANOTHER of your insights. Sumo-Grazie!!!