To be successful in the information product business, your products need to stand out – they need to offer a unique slant on your topic ensuring that people will absolutely WANT to buy your product so they don’t miss something important in your chosen market.
At first blush, being unique may seem too challenging.
In our Information Entrepreneur’s Success Package, we cover idea generation, testing, packaging and product development techniques that only the most successful 2% of information product developers really understand.
Here’s a really terrific way you can make sure you are on the right track to standing out from the crowd.
Start by making sure you are taking a different approach to identifying your target market’s problem statement.
In fact, it may be as simple as re-wording your market’s problem statement.
Here’s what I mean.
Great information products address urgent and passionate need or wants within a given market.
How to write great sales letters.
How to generate more website traffic without a list.
How to catch more fish
And so on…
In each of these, the main problem statement is clear within the headline.
Say you wanted to create something very unique though – approach the problem differently than all others.
Then – you need to simply change some words in your statement of need.
This technique is covered by Michael Michalko in “Thinkertoys: A Handbook of Business Creativity” available at Amazon and all major bookstores.
Instead of answering the question “What is a faster way to write”, you may instead ask “What is a spectacular way to write?” or “What is a funny way to write?”
Use synonymes, and different adjectives to mix up your problem statement to end up with a question that your competitors have NEVER asked.
By using this unique problem statement, you will have your own unique information product, simple to market, in high demand, all while branding you as a thinker in your field.
