There is no question, getting your email marketing through to (and read by) your subscribers is getting tougher and tougher.
You can certainly take some actions to improve your delivery rates – here are a few:
1. Ask your subscriber to “approve” your email address on your signup Thank You Page. Many people are using anti-spam services today such as Spam Arrest, many of these work based on default block rules with exception lists. You want to be on the exception list so your future emails get through.
2. Test your message before sending it out – there are a few tools out there you can use to test your messages for words that will trigger the filters. There is a no charge spam checker online at: http://www.ezinecheck.com./check.html
3. Start offering a read immediately online option for automated response sequences. If you offer an e-course, minicourse or email mini course, I am a huge fan of using the format recommended by Jimmy D Brown over at: http://www.create-e-mini-course.com
Instead of offering an email only version of the e-course, create a webpage for each lesson and offer a link to each lesson on your signup thank you page.
Let those people who really want your material to read it immediately, rather than having them wait for 2-days within emails. I’ve recently moved to this approach, and my results so far are very good – not to mention that it cut the number of emails starting with “I didn’t get part 4 & 5…could you please resend?”
You really can get your message through, using some of these techniques.
