You may wonder what the “secret” to developing eBooks, books, reports,
audios, videos, courses, or workshops that become proven money makers
as opposed to those that sell a few copies each month.
Well – here’s the simplest, yet most powerful forumula you may ever
see, so simple in fact, many people just don’t follow it.
Hot Selling Infoproduct = Passionate Desire+Reachable Market+Proven
Propensity To Spend+Compelling Solution
Following our last post, let’s look at another example – this one
is from the high-growth home improvement market.
First, let’s look at the numbers:
home improvement $3.41/76,906
home improvement remodeling: $1.88/106,220
home improvement contractor $1.50/5123
home improvement tip $2.00/5,000
The first number is the top bid on Google Adwords – the price per
click top advertisers are willing to pay to EVERY lead that clicks
through their add under that particular keyword. this measure gives
you an indication of profit potential in that industry.
The second number is last month’s total searches for that particular
keyword.
In this case, both measures look extremely positive – lots of searches
across many keywords, and the investment in advertising is quite high,
indicating spending and profit generating activity is high.
The market looks good, next step is to examine what has already been
written (Amazon, Barnes & Nobel, internet search) to find patterns,
and gaps.
For example, on Amazon we find:
“Haley’s Cleaning Tips” with a nice sales rank of under 3100
“Real Simple, The Organized Home”
“2001 Amazing Cleaning Secrets”
“The Complete Guide To Contracting Your Home”
In general, there are a few patterns that seem to sell better than
all others:
1. Cleaning Techniques
2. Organizing – finding more space and order in your home
3. Tips on large-scale renovations (finding contractor, saving money,
etc…)
4. Relaxing in your home – including Feng Shui
Next – you should either match your own personal experiences to
some of these proven sales areas OR dig in and find out more about
the market, speak to contractors, hang out where your customers hang
out, find out what their desires and motivations are.
Whatever you do – don’t blindly bank on your topic or ebook selling
like wildfire. You have many tools and techniques for predicting
demand, there is no need to risk leaving it to chance.
Jeff Smith
www.highertrustmarketing.com
