I’ve used aweber as my main autoresponder service for well over 5-years now and have constantly been amazed at how well they keep their service running, how great the support is and how many new features they constantly add for email marketing – all while keeping the price very low.
In a recent update they added some new html templates to choose from.
As many of you know, when you create an aweber autoresponder sequence or a broadcast such as an announcement or newsletter update, you can choose to send that message in html or text format.
My typical preference is for text, but I have experimented with html email templates from aweber and they do often convert better than a text only email.
There can be some challenges with delivery rates and some email servers your customers use may use the amount of html coding in an email to help assess it as legitimate or spam.
That said – I have found the impact on delivery to be quite minimal while open rates can be as high as double what they would be for a plain text email.
You can read more about the Aweber templates (now over 100) here:
New HTML Email Templates from Aweber
Jeff