"Jeff Smith's Infoproduct Publishers Secrets"

Greetings everyone, welcome to another packed issue of Jeff Smith's Information Marketers Success Secrets.

©Jeff Smith 2006

In today's issue you'll find:

      * Are You Upselling To Higher Priced Products?

      * Secrets To "Soft Selling" With Autoresponders

      * Best Resources For Building Your Infoproduct Empire

Jeff Smith
http://www.highertrustmarketing.com

Its likely that you have heard the concept of upselling.

You know, when McDonalds asks if "you want fries with that" or do you want to "Supersize" it?

Notice that your local cheerful McDonalds sales associate will ask you only after you have placed your order and before you settle up.

Fact is, once you have made the decision to buy one item, buyers are pre-disposed to buying and will typically snap up extra value at a premium.

So, how do you do this with your information product business?

First, create a bronze, silver and gold version of your product by adding audios, bonus products, consultation, 1-month membership, or product bundles.

Then, instead of having your "Order Now" button lead directly to your order processing company - have it lead to an intermediate page that offers an upsell to the "Silver" or "Gold" package.

Looking at my stats for the last month, I find that close to 60% of my customers chose the "Gold" option - and for that I make $85 instead of $67 per sale. Its a simple 30% premium that ends up making a BIG difference in overall monthly sales

Give it a try - it will work for you too.

Perhaps its a sign of the times, but the biggest question I here these days is no longer "How do I build a subscriber list", though that question ceratainly still does get asked, but more often is "What do I do with my list?"

As the online marketing community gets better at placing opt-in forms, signup forms and collects more user information when someone buys, the trick is how do you sell products without appearing to simply asking your subscribers to buy?

If you are too subtle, you will be simply wasting your time giving information away not coverting your readers into buyers.

Yet, if you are too aggressive, you will drive even the most interested customers away before they have had the chance to trust and want to buy from you.

ENTER THE "SOFT SELL"

You may be getting the message, true success with your autoresponder sequence demands a middle ground, or "soft-sell" approach.

In this wonderful Automated Income Streams Course it becomes clear that 99% of all automated responses are WAY off base by being either too detailed or too much of a sales letter.

Just as a fine piece of music or great movie builds to an emotional peak, your autoresponder minicourse should be well planned out in terms of topic, staged infromation and progressively stronger, built-in desire for your product.

So what exactly is a soft sell approach to marketing with your own autoresponder mincourse?

By framing your visitor's desire, positioning your unique approach to what your solution is for their pressing desire and then referring to a product or service for the exact details, you are soft-selling your reader.

This approach works because it brings their emotional desire to the forefront of their minds (we all live crazy lives so you need to frame the problem), convinces them that you have a unique approach to filling their desire and gives them just enough information to hook them into wanting the whole enchalida.

MISTAKES THAT PEOPLE MAKE WITH SOFT-SELL MINICOURSES

Three common mistakes people make that will guarantee poor results with your autoresponder minicourse are:

1. Low Demand Topic. You may have found a hot market ( example: Golf), but the choice of your specific topic must be of extremely high demand for visitors to subscribe and remain interested. A general golfing minicourse will not be as attractive as one that helps golfers "Increase Their Distance by 20 Yards" or "Discover the 10 Best Places To Play In North America"

2. Blast Them With Too Much Information. Your autoresponder minicourse will be most effective if you spend 1/3 of your time reinforcing the desire your audience wants including the ongoing consequences of NOT fulfilling that desire. Then spend the remaining 2/3 telling them what they need to do to fulfill their desire. Finally, guiding them to your product as a "fast-track", "expert", "private" or "Insiders" method of achieving their goals is the right formula for success. DO NOT just blast tons of information at your readers before you have conditioned them to both the problem and why your solution is best.

3. Keep it short. There is one way you will 100% guarantee that your minicourse will not work, making it so long that people will never read it and will therefore never see the value of your products or services. Keep your autoresponder minicourse to between 5-10 paragraphs as an optimal size. There can be exceptions, but start shorter and test impact as you go longer.

These are the main mistakes people are making. Correcting these 3 areas should have a massive impact on your results. In addition, there are a number of other important tips that are just too complex to mention here. For more detailes, please visit: http://www.create-e-mini-course.com

As you build your information product marketing business you are going to have to make certain decisions - chances are you will make the wrong decisions unless you can base your decision on experience:

You'll need advice on:

- web hosting
- autoresponders
- domain name listing
- website design
- ebook cover generators
- graphics creators
and more....

You want realiable, cost effective services - that's what we give you on our resources page right here:

http://www.highertrustmarketing.com/resources.html

We only list resources we have been working with for more than 1-year, have rock solid records and come at an incredible value.

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Do you like what you read - then let us know by sending your feedback to: support@infoproductcreator.com

Have a Terrific Day!

Sincerely,

Jeff Smith
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.create-e-mini.course.com
http://www.creating-infoproducts.com

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