"Jeff Smith's Infoproduct Publishers Secrets"

Welcome to another packed issue of Information Publishing and Marketing Success Secrets.

©Jeff Smith 2005

In today's issue you'll find:

      * Instant Attention For Your Infoproducts

      * Your Next Great Headline

      * Unique Viral Website

      * Talking To Your Friends

Jeff Smith
http://www.highertrustmarketing.com

INSTANT ATTENTION FOR YOUR INFOPRODUCTS

To be successful in the information product business, your products need to stand out - they need to offer a unique slant on your topic ensuring that people will absolutely WANT to buy your product so they don't miss something important in your chosen market.

At first blush, being unique may seem too challenging.

In our Information Entrepreneur's Success Package, we cover idea generation, testing, packaging and product development techniques that only the most successful 2% of information product developers really understand.

Here's a really terrific way you can make sure you are on the right track to standing out from the crowd

Start by making sure you are taking a different approach to identifying your target market's problem statement.

In fact, it may be as simple as re-wording your market's problem statement.

Here's what I mean.

Great information products address urgent and passionate need or wants within a given market.

How to write great sales letters.

How to generate more website traffic without a list.

How to catch more fish

And so on...

In each of these, the main problem statement is clear within the headline.

Say you wanted to create something very unique though - approach the problem differently than all others.

Then - you need to simply change some words in your statement of need.

This technique is covered by Michael Michalko in "Thinkertoys: A Handbook of Business Creativity" available at Amazon and all major bookstores.

Instead of answering the question "What is a faster way to write", you may instead ask "What is a spectacular way to write?" or "What is a funny way to write?"

Use synonymes, and different adjectives to mix up your problem statement to end up with a question that your competitors have NEVER asked.

By using this unique problem statement, you will have your own unique information product, simple to market, in high demand, all while branding you as a thinker in your field.

YOUR NEXT GREAT HEADLINE

Here's a little insider's secret...

When it comes to writing highly successful headlines for your webpage, ads, press release and product titles...

1. Know your single biggest benefit. What is the most important benefit your product offers to your market?

2. Check your swipe file for a headline formula that best expresses your most important benefit. (Note: If you don't have a swipe file yet, then start collecting direct mail, magazine and online headlines - I have several binders, files and books chalk-full of the most successful headlines to trigger my sales letter writing muscle)

3. Don't expect to get it right the first time. I typically write at LEAST 30-40 different headline variations before I even short list them.

4. Short-list 4-6 and test them - ideally using split testing software which allows you to send traffic reliably to two or more websites to test how each headline pulls. Hint, you can also run multiple pay-per-click ads on Google Adwords and test headlines using Google's performance tracking tool.

5. Continue to test and improve. Use a control and test page to continually improve your results. Its not uncommon for you to take 3-6 months to get a very well performing headline - once you have it, watch out.

UNIQUE VIRAL WEBSITE

Here's one of more unique websites I've come across lately - its a site where you can post your vote for the best marketing article, and get it listed on what is sure to be a massively viral website - now in beta.

The site is here:

Marketing Linx over at:
http://www.highertrustmarketing.com/part/marketinglinx/

You'll notice that they not only allow submission of great marketing articles, but they also pay rewards for the best articles of the week - at least they plan to, its not clear they are actually as of yet.

Interesting model, it should bring a TON of content and because of their focus on pulling out the best content, result in many people reading the articles as well - which does not currently happen with current article directories.

TALKING TO YOUR FRIENDS

It certainly goes against mainstream publishing and training in the field of writing to say that profitable non-fiction writing is 80% communication and 20% writing skill.

You need writing and grammar basics for sure, but how fancy is a typical conversation you have with your friends over lunch?

When you want to share an experience with your collegues, do you stop and think about how to structure your sentences, how to begin and end your story?

Not if you want to keep those friends!

Fact is, humans learn to communicate and tell stories very early on in life - it is second nature to most of us.

It also happens to be the way most of us like to interact and learn things.

So, next time you get caught up fretting over words on a page, think about how you would tell your friends about your topic.

You will find an instant freedom of expression and thought leading to rapid product development and much more effective products.

Oh, and don't be surprised if your sales and bank account begin to grow as well.

To learn more tips, techniques and shortcuts to creating your very own best-selling information products - visit: http://www.infoproductcreator.com

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Do you like what you read - then let us know by sending your feedback to: support@infoproductcreator.com

Enjoy your weekend, and make sure you are living your dreams!

Sincerely,

Jeff Smith
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.create-e-mini.course.com
http://www.creating-infoproducts.com

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