Online Marketing Business Success
Secrets Revealed!

(c)Copyright Jeff Smith 2004
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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by Jeff Smith

People often ask me, "what skills are important to become a successful online entrepreneur?"

You could argue that patience, enthusiasm, focus, web development, tenacity are all essential to hitting the big time.

Not the right answer though.

The ultimate prize in any market goes to the individual or business that is viewed as the EXPERT in a particular field. This is especially true of online entrepreneurs as they fight the competition and lack of contact built into online business.

Ask any real estate agent in the top 2% of sellers, they do far less selling and far more effort into "branding" themselves as experts.

Every business person's dream is to have customers drawn to you, not having to pound doors, make cold calls or spend 14-hours a day to convince your customers to buy from you.

As an online entrepreneur, you want to attract traffic to your sites - pre-qualified traffic that already thinks of you as an expert.

Trust me, I have experienced both ways of doing business online.

Chasing customers is much like your dog chasing it's tail. The faster you chase them, the faster they run away.

Online entrepreneur's that operate in this sort of environment ususally make bad decisions and soon lose any momentum they may start out building.

Similarly, the magnetic pull of earning EXPERT status is beyond anything you ever thought possible.

Not only do more customers seek you out, but more important, more joint venture partners, power brokers and marketers seek you out within your industry.

Suddenly, exposing you to the world becomes important for their business!

All of this means rapid, and unstoppable growth.

The single biggest obstacle for the online entrepreneur is your visitor holding enough TRUST in your ability to deliver what they want - as an expert, you immediately remove that objection.

So how do you become an expert?

3 Methods of Becoming An Expert In Your Field

1. Write a book and publish it. Think about it. You sell a financial service. What if you were to publish a book on some aspect of the financial market. A book you can send to your customers, show others online, self-publish and market into bookstores, turn into a course or seminar. There is no single method that can match the power of having written your own high-powered, professional looking information product. Check out these 5 people who have already done it and are reaping the rewards: http://www.creating-infoproducts.com

2. Create Your Own Technology. Experts in a field solve people's most pressing problems and desires. But more than that, they "brand" their method of solving the problem. You need to differentiate your approach to filling a need - simply lable it. Call it something that makes your approach both unique and above the others.

3. You Focus On Your Area Of Specialization. It frustrates me to no end - online entrepreneurs today are creating hundreds of websites using tools to chase 100's of different niche markets hoping to make short-term money before anyone figures out the entire site is fabricated and is useless!

This is the OPPPOSITE to becoming an expert and will catch up with them in the end. You need to dedicate yourself to a market, continue to build solutions, advance your "brand" and perhaps even expand that market to much more than it previously was. Only this model will allow you to increasingly demand more return for your investment (time and knowledge) over time.

By setting out to become an EXPERT in your market, over time you will put in less effort for far more return - but only IF you put in the time, effort, smarts and focus to achieve expert status first.

AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/products.html

** Weekly HOT MARKET Watch!

Today's exmaple is a market that would NOT immediately jump out as a high demand market for information products even though there are TONS of searches.

As you know, the popularity of soccer as a sport is growing rapidly, learn from this example posted in today's BLOG entry ( http://www.highertrustmarketing.com/blog/ ) why massive online demand numbers does NOT mean instant profits UNLESS you are targeting one of two very specific topics.

There are many markets that work the same way, so what you will learn with this formula you can (and should) apply to any new market or topic you are considering for your infoproduct.

Read it over at: http://www.highertrustmarketing.com/blog/


** Must Have Web Hosting Features For Infoproduct Developers

There are a few hard and fast requirements all online businesses have for webhosts, regardless of their business, however there are certain things you should be looking for as an infoproduct marketer:

1. Reliability and Support: Suddenly you are no longer hosting a hobby or personal site, you are hosting a business site that will get hits 24-hours a day 7-days a week. You will lose business if you deal with a webhost that does not maintain an extremely high percentage uptime or fails to respond quickly to issues that come up.

2. Unlimited sub-domains: Even if you are entirely focused on your first infoproduct, you will soon want the ability to host additional products - whether your own, affiliate products or resell rights products. You should be able to add as many sub-domains you want as your business grows.

3. Simple password protection for directories. You need to be able to easily password protect directories where you will store your secure download ebooks and other digital products

4. Statistics. Not always possible, but you want a webhost that can provide separate statistics by sub-domain so you can track daily unique visits, who is referring leads to your website, your top entry and exit pages, etc...

After years of trying different webhosts, I have finally found (and have been using for over 8-months) a webhost that exceeds these recommendations.

Feel free to check them out right here:

http://www.infoproductcreator.com/part/tsphere


** Creating Viral Branded eBooks

I have been getting many questions about tools to use for branding pdf reports or ebooks so you can allow your affiliates or jv partners to change the links themselves to their affiliate links.

Here's the one I've always used:

http://www.infoproductcreator.com/part/viralpdf

In my experience - adding this branding ability to your viral reports will increase the demand for your viral product by at least a factor of 10!

Tens times more partners will say yes to distributing this to their lists, to including your viral product as a bonus, for lists of 10's of thousands being exposed to your product.

If you aren't using viral branded ebooks or reports as part of your marketing campaign, it's a surefire way to getting more traffic and more sales - and it continues for months - even years - after you release your product.

You will get excited about what this tool can do for you --

http://www.infoproductcreator.com/part/viralpdf

Have a super weekend!

Jeff Smith

http://www.highertrustmarketing.com

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Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com