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Update From Jeff Welcome back everyone, hope your week is going well. Listen - it's been an incredibly busy week, but I wanted to make sure you didn't miss out on taking advantage of a completely no-charge, test-run for a new membership site a good friend of mine is running. Why is she doing this? She needs to get word out about this incredible site - already endorsed by some of the leading names online. The good news is - you can now get in during the beta-test and grab as big a piece of the pie as you can... And I've twisted June's arm to give you some really special perks and gifts. Go see -- It doesn't cost you a dime to try out this. http://www.infoproductcreator.com/part/leap Go for it! This is a one-time opportunity and ends whenever the 200 beta-tester seats are filled. Don't wait - http://www.infoproductcreator.com/part/leap Enjoy today's powerful feature article - the Secrets of Writing Profit-Producing Copy. Have a great week. Jeff http://www.highertrustmarketing.com http://www.infoproductcreator.com http://www.creating-infoproducts.com http://www.infoproductcreator.com/hypnotic.html Contact Jeff:jeff@infoproductcreator.com Profit From Your Own Infoproducts ***  Writing Incredible, Profit Producing Copyby Jeff Smith Are you confused by the flood of information on how to improve your internet marketing results? Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes. Doesn't it seem more and more complicated to focus in on what really works and what doesn't? After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles. Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down. Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results. PRINCIPLE #1: People Must WANT Your Product You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market. Let's break this down. Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit. So where does that cost come from? The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you. Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way? It's a very tough lesson to learn. I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson. You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing. You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment. In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market. It really is true - one great idea can make a massive difference! An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around" PRINCIPLE #2: You Must Have Great Copywriting You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires. If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting. How do you become a great copywriter and master Principle #2? 1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms... - speak with them - survey them - read what they read - talk to others who do business with your market - test using articles and special reports to guage the response - do what they do By doing this you should have content for 20-30 (at least) different benefits for your product. Then.... 2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material. Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else. Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.
Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: ** Master The Art of Keyword Research A key to mastering product development, online marketing, and search engine marketing is to understand how to find the keywords that will bring highly targeted traffic to your site in droves. You can use great software tools such as Adword Analyzer (http://www.infoproductcreator.com/part/adwanalyze). Here's a great article on where you should start - with your web logs. Check it out here: -> http://ecommerce.internet.com/how/customers/article/0,,10363_3322301,00.html ** Great Way To Search Multiple Marketing Forums If you aren't contributing to multiple forums each week, then you are both missing an opportunity to gain exposure and are missing out on being able to help others that are just like you - trying to build their online business, Here's a great site that centralizes top posts from the most popular forums... http://www.mikes-marketing-tools.com/marketing-forum/ ** You Can Trust This Webhost - And Look What You Get! Let's face it, your webhost is the foundation of your online business. Imagine, you start generating orders, collecting checks, making your dreams come true, everything is going great UNTIL - your website goes down for 2-days straight, your rating on the search engines drops to the bottom and you lose a ton of business. Believe me, this can happen to you. It's taken me 4 tries in less than 2-years to find the right webhost. As if amazing support and availability wasn't enough, this incredible webhost just increased their services to include: unlimited subdomains, website builder, autoresponders, mailing list manager, and much, much more. If you want a webhost that will help you save up to $400 per month in extra services AND provide the best support in the business, then check them out now. http://www.infoproductcreator.com/part/tsphere Enjoy your week, and make it a productive one. Feel free to email me comments or questions right here: mailto:jeff@infoproductcreator.com Jeff Smith http://www.highertrustmarketing.com ATTENTION: There is only one way that you could be receiving this ezine, that is you, or someone using your email address, subscribed. There is no other way of being added to this list. We do not make this list, or your address, available to ANY other companies or individuals. We value your privacy. Although we work hard to make sure that all of the information in the Profit Secrets newsletter is accurately and genuine as possible, neither the publisher, nor the editor assume any responsibility for the accuracy or otherwise of the information presented. By reading this information, the Information Product Profit Secrets reader assumes all responsibility for an inaccuracies or other risks associated with the information within this newsletter. Jeff Smith Editor Online Marketing Secrets Revealed webmaster@inf oproductcreator.com http://www.highertrustmarketing.com Home | Marketing Articles | Newsletter | Products | Hire Jeff | Free E Course | Resources | Make Money | Writing Courses | Writing tips | Copywriting Course | Internet Marketing | About Us | Contact Us 
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