Online Marketing Business Success
Secrets Revealed!

(c)Copyright Jeff Smith 2004
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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by Jeff Smith

It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization not to mention thousands of dollars trying out web optimization tools and services.

Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.

Then, as quickly as your search engine success appeared, it suddenly, and without notice, disappears!

You frantically search for evidence of dropped links, pages not working, it HAS to be something you've done!

Well, the truth is, it may not have been anything you did - turns out Google updates their algorithms every few months in an attempt to improve it's search engine experience.

In fact, Google has shown that they are not afraid to make major changes impacting tens of thousands of sites, businesses and corresponding sales and profits.

Even more concerning, everything points to the fact they will continue to make changes.

So what can you do to protect the all important traffic generation leading to sales on your site?

There are some things you can do.

1. BUILD CONTENT WITH REAL, RELEVANT VALUE

Do you develop content just for search engines or just for your visitors and customers?

The answer is both.

Truth is, your customers search for information based on keywords. Use tools like Wordtracker (http://www.highertrustmarketing.com/part/wordtracker) to find those keywords.

Plan your articles around answering questions associated with each keyword. Over time, you will build highly relevant content that will be irrisistable to the search engines - no matter how they change them.

2. LINK FOR QUALITY, NOT QUANTITY

One single link with a Pagerank (Google's term for ranking sites) of 5 is worth 10 or more sites with a Pagerank of 3.

In addtion, make sure your links include a brief description (a URL only inbound link may be ignored), includes important keyword and appears on a relevant partner site.

Avoid FFA's and most link farms, they may actually do you more harm than good.

3. AVOID KNOWN MISTAKES

- Cross linking unrelated sites, recent discussion with master Affiliate Marketing pro James Martell recently brought this issue to light - Submitting to link farms, in many cases this will eventually get your site penalized or even banned from the SE's - Duplicate content. Many people feel the need to duplicate their pages and make small changes for each search engine (also called doorway pages) - however if this is not done properly, you will get penalized - Trying to load your content with too many keywords. Focus on 1-3 keywords only

4. USE GOOGLE ADS

While still unproven, it certainly has been found by many in the search engine watch community that sites who use Google Adwords or Google Adsense tend to appear higher in listings.

5. VARY YOUR TRAFFIC GENERATION TECHNIQUES

Too many people rely on Google traffic for 99% of their traffic. It's true, search engine traffic is the most economical way to advertise online, but there are many other ways to vary your traffic generation strategy...

- Writing articles
- Running affiliate program
- Joint Ventures
- Viral "sticky" tools
- Press Releases

Yes - you need to dance with Google. By following these techniques, you can actually lead your traffic generation strategy rather than follow the Google dance.

AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

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** Getting Paid For Adding Google Search To Your Pages?

Once again, you have to give Google a 10 out of 10 in creating innovative ways to expand their search business.

Just announced last week, you can now add the Google search box to your site and get paid for clicks on paid listings that occur as a result of the search.

For example, a visitor to your site launches a search on "travel" from your site.

Of the results returned, there are both regular results and paid results. If the user clicks on one of the paid results, you, as the originator of the search, would get a small payout.

This is an extension to the adsense program.

Here's a good article on the topic from Clickz:

http://searchenginewatch.com/searchday/article.php/3370331


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Enjoy your weekend!

Feel free to email me comments or questions right here:

mailto:jeff@infoproductcreator.com

Jeff Smith

http://www.highertrustmarketing.com

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Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com