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Jeff Smith's

Online Marketing Business Success
Secrets Revealed!


January 13th, 2005 Edition


(c)Copyright Jeff Smith 2005
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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WHAT'S INSIDE

1. UPDATE

2. FEATURE

     "If You Write Book Titles Like This, You'll Have A Bestseller!" - Jeff Smith

3. USEABLE NEWS

      ** Add Polls To Your Site - At No Charge

      ** iPod Mania

4. WRAP UP






Update From Jeff

Hey, how is everyone doing after the busy holiday season?

If you're like me, the first week in January is when we all take a collective **siiiiiigh**, followed by a deep breath and slowly get back into the swing of things.

Honestly, I don't know whey they call them holidays, I'm far more exhausted after a week of Xmas and New Year festivities than at any other time of the year.

All that said, I'm PUMPED..And You Should Be Too!

This year will holds so much opportunity for anyone who is willing to reach out and grab it.

Making the decision to market products or services online is incredibly empowering - and will ultimately lead to incredible, life-changing success for those who stick with it.

Now, there is one event that will change 200+ people's lives forever in 2005 - I decided to go within 60-seconds of reading about it -- see if it has the same effect on you:

     http://www.highertrustmarketing.com/part/underground

See, this is much more than a few tips on making some "bread money" each month, this is the REAL DEAL.

I've spoken with some very influential names in the online world this last year, and found out about Underground online entrepreneurs that are quietly making Millions from businesses that ANYONE could be running.

Many of the stories are not only inspirational beyond belief, but are incredible in how simple their business models are.

That's the reason many of these people really don't want to share what they have - it's too simple to duplicate.

Only this person could have convinced some elite members of the "Underground" to unveil their secrets -- I'll be there, I hope to see you...

     http://www.highertrustmarketing.com/part/underground

Oh, and let me show you a nifty no-charge piece of software to take live polls on your website.

Take notice of the poll at the top right hand corner of the page.

We'll be running a new poll each newsletter issue, please take 5-seconds and register your vote on this week's topic.

This week's article is about creating truly high-impact book titles, article titles, or other product names.

With one simple change to the name of your product, you could see dramatic improvements in your sales.

Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com








FEATURE ARTICLE

" If You Write Book Titles Like This, You'll Have A Bestseller!" "


by Jeff Smith

Your struggling to sell just a few copies of your book, ebook, report or other information-based product each month?

Are you stumped by the lack of response you are getting?

You are positive people want your information, yet no matter how hard you try, you can't seem to tap into the flood of demand with your infoproduct.

Happily, there is one simple, quick change you can make to your product that can make a massive difference to your results -- improve your book title.

Your book title is often the ONLY advertisement that stands between your bank account and your prospects wallet.

Why is that?

Your book title finds it's way to directories, onto bookshelves (in the case of a printed book), website titles, website links, email and forum signatures, business cards, topics of seminars, press releases, joint venture partner proposals and campaigns, interviews, and much, much more....

Here are 3 highly successful techniques for turning your mediocre book titles into sizzling, red-hot, money-making titles...

Book Title Writing SECRET #1: Grab Their Attention

It often happens that book writers have great content, even great sales letters and press releases, but their title is a dismal, limp descriptive bore.

This is not the place to "save your best" marketing for the press release.

You want your book title to reach out and grab the browser's attention instantly by being personal, controversial and knowing exactly what is "front-of-mind" for your market.

Use strong words, action words, and controversy (within reason) to capture your prospect's attention.

Book Title Writing SECRET #2: Tap Into Their Interest

Apart from what you may think, you will not create interest in your readers, what you can do is anticipate and tap into interests that already exist in the mind's of your readers.

How do you do this?

Simple, by identifying what that interest is and clearly communicating this in your title.

For example, you've selected dieting as your subject area - and you discover that what your market is REALLY interested in right now is diets that are not dangerous to your health.

Your title could be something like:

WARNING: What You Don't Know About Low-Carb Diets That May Hurt You.

It's a matter of knowing what the REAL concerns are in your market.

Book Title Writing SECRET #3: Create Anticipation

Your book title must turn casual interest into enough curiosity that they will take a next step - read your sales letter, lookup your book, open the cover, purchase your book, etc...

Once you have grabbed their attention, tapped into their interest, the final step is to convince them that YOU, the author, offers a believable, unique and better fulfillment of their desire than others do.

You can create curiosity by:

   - giving your approach it's own "technology" name
   - listing the number of steps or formula stages
   - promising achieveable results

Book Title Writing SECRET #4: Overcoming Objections

Finally, there is one more step that can really make your book title effective - that's to eliminate the biggest objection your prospects will have to not buy your product.

For example, in Steve Manning's book "How You Can Write Your Book On Anything in 14 Days Or Less...Guaranteed!" (see http://www.infoproductcreator.com/part/14days ) Steve overcomes the number one objection in the mind's of aspiring writers with the words "About Anything").

Why?

Most writers are not confident about their ability to write about a given topic - promising them an approach that will work no matter what the subject matter, overcomes the biggest buying obstacle right in the title.

With these tips, turn your work into it's own marketing machine by Attacking your market with your book title. Watch your sales soar, your credibility increase and best of all, watch your bank account grow.



AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/products.html








USABLE NEWS:
From The World of Infoproduct Development


** Add Polls To Your Site At No Charge

Looking to test a new product idea? How about testing your headline, book title, infoproduct idea, or price?

It's simple with this no-charge tool - 3 steps and you can have a poll on your site collecting valuable user input.

Everyone should have one of these running!

http://www.scriptsearch.com/cgi-bin/jump.cgi?ID=667


** iPod Mania

The Yahoo Buzz index is sizzling with iPod related searches these days - see http://buzz.yahoo.com/buzz_log/entry/2005/01/07/1300/

As if it wasn't enough to hear most everyone I know talking about these things, at least we have "official" proof from Yahoo that it really is a HOT topic.

Trend analysis is just one of the 40 techniques you will find over at "Ultimate Information Entrepreneur's Success Package" ( http://www.infoproductcreator.com ).

What could you produce that would appeal to this market?

How about a "Simple User's Guide" or a "20 Little Known Ways to Use Your iPod"

A special report, ebook or video aimed at this passionate market would be a surefire winner





WRAPPING IT UP!

Have a super week.

Take action on your dreams, have a little fun and you'll be off to a great start in 2005

Happy New Year!

Jeff Smith

http://www.highertrustmarketing.com


LEGAL DISCLAIMER

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We do not make this list, or your address, available to ANY other companies or individuals. We value your privacy.

Although we work hard to make sure that all of the information in the Profit Secrets newsletter is accurately and genuine as possible, neither the publisher, nor the editor assume any responsibility for the accuracy or otherwise of the information presented.

By reading this information, the Information Product Profit Secrets reader assumes all responsibility for an inaccuracies or other risks associated with the information within this newsletter.

CONTACT INFORMATION

Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com



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