Jeff Smith's
Online Marketing Business Success
Secrets Revealed!
January 13th, 2005 Edition
(c)Copyright Jeff Smith 2005
(
http://www.highertrustmarketing.com)
jeff@infoproductcreator.com
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WHAT'S INSIDE
1. UPDATE
2. FEATURE
"If You Write Book Titles Like This, You'll
Have A Bestseller!" - Jeff Smith
3. USEABLE NEWS
** Add Polls To Your Site - At No Charge
** iPod Mania
4. WRAP UP
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Update From Jeff
Hey, how is everyone doing after the busy holiday season?
If you're like me, the first week in January is when we all
take a collective **siiiiiigh**, followed by a deep breath
and slowly get back into the swing of things.
Honestly, I don't know whey they call them holidays, I'm far
more exhausted after a week of Xmas and New Year festivities
than at any other time of the year.
All that said, I'm PUMPED..And You Should Be Too!
This year will holds so much opportunity for anyone who is
willing to reach out and grab it.
Making the decision to market products or services online is
incredibly empowering - and will ultimately lead to incredible,
life-changing success for those who stick with it.
Now, there is one event that will change 200+ people's lives
forever in 2005 - I decided to go within 60-seconds of reading
about it -- see if it has the same effect on you:
http://www.highertrustmarketing.com/part/underground
See, this is much more than a few tips on making some "bread
money" each month, this is the REAL DEAL.
I've spoken with some very influential names in the online world
this last year, and found out about Underground online entrepreneurs
that are quietly making Millions from businesses that ANYONE could
be running.
Many of the stories are not only inspirational beyond belief, but
are incredible in how simple their business models are.
That's the reason many of these people really don't want to share
what they have - it's too simple to duplicate.
Only this person could have convinced some elite members of the
"Underground" to unveil their secrets -- I'll be there, I hope to
see you...
http://www.highertrustmarketing.com/part/underground
Oh, and let me show you a nifty no-charge piece of software to take
live polls on your website.
Take notice of the poll at the top right hand corner of the page.
We'll be running a new poll each newsletter issue, please take 5-seconds
and register your vote on this week's topic.
This week's article is about creating truly high-impact book titles,
article titles, or other product names.
With one simple change to the name of your product, you could see
dramatic improvements in your sales.
Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com
FEATURE ARTICLE
"
If You Write Book Titles Like This, You'll
Have A Bestseller!"
"
by Jeff Smith
Your struggling to sell just a few copies of your book, ebook,
report or other information-based product each month?
Are you stumped by the lack of response you are getting?
You are positive people want your information, yet no matter
how hard you try, you can't seem to tap into the flood of
demand with your infoproduct.
Happily, there is one simple, quick change you can make to
your product that can make a massive difference to your
results -- improve your book title.
Your book title is often the ONLY advertisement that stands
between your bank account and your prospects wallet.
Why is that?
Your book title finds it's way to directories, onto bookshelves
(in the case of a printed book), website titles, website links,
email and forum signatures, business cards, topics of seminars,
press releases, joint venture partner proposals and campaigns,
interviews, and much, much more....
Here are 3 highly successful techniques for turning your mediocre
book titles into sizzling, red-hot, money-making titles...
Book Title Writing SECRET #1: Grab Their Attention
It often happens that book writers have great content, even great
sales letters and press releases, but their title is a dismal, limp
descriptive bore.
This is not the place to "save your best" marketing for the
press release.
You want your book title to reach out and grab the browser's
attention instantly by being personal, controversial and knowing
exactly what is "front-of-mind" for your market.
Use strong words, action words, and controversy (within reason)
to capture your prospect's attention.
Book Title Writing SECRET #2: Tap Into Their Interest
Apart from what you may think, you will not create interest in
your readers, what you can do is anticipate and tap into interests
that already exist in the mind's of your readers.
How do you do this?
Simple, by identifying what that interest is and clearly
communicating this in your title.
For example, you've selected dieting as your subject area - and
you discover that what your market is REALLY interested in right
now is diets that are not dangerous to your health.
Your title could be something like:
WARNING: What You Don't Know About Low-Carb Diets That May Hurt You.
It's a matter of knowing what the REAL concerns are in your
market.
Book Title Writing SECRET #3: Create Anticipation
Your book title must turn casual interest into enough curiosity
that they will take a next step - read your sales letter, lookup
your book, open the cover, purchase your book, etc...
Once you have grabbed their attention, tapped into their interest,
the final step is to convince them that YOU, the author, offers
a believable, unique and better fulfillment of their desire than
others do.
You can create curiosity by:
- giving your approach it's own "technology" name
- listing the number of steps or formula stages
- promising achieveable results
Book Title Writing SECRET #4: Overcoming Objections
Finally, there is one more step that can really make your book
title effective - that's to eliminate the biggest objection your
prospects will have to not buy your product.
For example, in Steve Manning's book "How You Can Write Your Book
On Anything in 14 Days Or Less...Guaranteed!" (see
http://www.infoproductcreator.com/part/14days ) Steve overcomes
the number one objection in the mind's of aspiring writers with
the words "About Anything").
Why?
Most writers are not confident about their ability to write about
a given topic - promising them an approach that will work no matter
what the subject matter, overcomes the biggest buying obstacle right
in the title.
With these tips, turn your work into it's own marketing machine by
Attacking your market with your book title. Watch your sales soar,
your credibility increase and best of all, watch your bank account
grow.
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/products.html
USABLE NEWS:
From The World of Infoproduct Development
** Add Polls To Your Site At No Charge
Looking to test a new product idea? How about testing your
headline, book title, infoproduct idea, or price?
It's simple with this no-charge tool - 3 steps and you can
have a poll on your site collecting valuable user input.
Everyone should have one of these running!
http://www.scriptsearch.com/cgi-bin/jump.cgi?ID=667
** iPod Mania
The Yahoo Buzz index is sizzling with iPod related searches
these days - see http://buzz.yahoo.com/buzz_log/entry/2005/01/07/1300/
As if it wasn't enough to hear most everyone I know talking about
these things, at least we have "official" proof from Yahoo that
it really is a HOT topic.
Trend analysis is just one of the 40 techniques you will find
over at "Ultimate Information Entrepreneur's Success Package"
( http://www.infoproductcreator.com ).
What could you produce that would appeal to this market?
How about a "Simple User's Guide" or a "20 Little Known Ways to
Use Your iPod"
A special report, ebook or video aimed at this passionate market would
be a surefire winner
WRAPPING IT UP!
Have a super week.
Take action on your dreams, have a little fun and you'll be off
to a great start in 2005
Happy New Year!
Jeff Smith
http://www.highertrustmarketing.com
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CONTACT INFORMATION
Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf
oproductcreator.com
http://www.highertrustmarketing.com
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