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Update From Jeff Happy New Year! Welcome to 2004 - feels different doesn't it? If you are like me, there's always a sense of magic - you get a whole new start in the New Year. What a feeling, you can put the disappointments and frustrations behind you and turn 2004 into you most amazing year ever! Let's shift gears immediately and learn HOW to turn your dreams, desires and goals into reality. Incredible things start to happen when you develop a solid plan. You want to finally replace that 8:00AM-6:00PM job with your own online business - you need a plan. You badly want to substitute your own security for the non-existent security of your job - you need a plan It's time to make more use of your creative ability, your time, and your positive energy - you need a plan. Today's feature article "Write Your Own How-To eBook Before Spring" will give you the advantage of a solid roadmap to creating THE product that will get you where you want to be in 2004. Speaking of plans - if you haven't made plans to attend THE Information Product Development Seminar of 2004 this February, these are NOT the usual seminar participants, in fact, many will only be presenting at THIS seminar for 2004. Check it out here... http://www.infoproductcreator.com/part/productseminar Have a super week everyone, let's get started on our 2004 plans NOW! Jeff http://www.highertrustmarketing.com http://www.infoproductcreator.com http://www.infoproductcreator.com/hypnotic.html Contact Jeff:jeff@infoproductcreator.com
Write Your Own How-To Book Before Spring!by Jeff Smith What can you do before March 21st (the first day of spring) to make 2004 your turnaround year? Win the lottery? Cash in big in Las Vegas? Get promoted to the head of your company? OK - so these aren't very realistic accomplishments - certainly not worth banking your future on are they? You already know that creating your own product is one real, honest-to-goodness way people do completely change their lifestyles for the better. What you may NOT know is that YOU can create your own high-profit How-To Book - and have it paying you by March 21st of this year (only 3 months away!) In fact, it happened to me last year. After 15-years of climbing the corporate ladder, health problems, frustration and unhappiness - one single book changed my entire life.... IT CAN DO THE SAME FOR YOU, HERE'S HOW Here's the simple formula to follow that can literally change your life by March 21st of this year. Step 1: You Can Do It - Here's Proof There are literally thousands of recent incredible self-publishing stories, where people tapped into a niche market, created their own high-demand "How-To" products and changed their lives forever! Take the example of Joe Vitale who started by going the traditional publishing route, only to shocked into self- publishing by the lack of profits from even a best-selling published book. He went on to self-publish The Seven Lost Secrets of Success and Spiritual Marketing - which went to #1 on Amazon selling over 5,000 copies in just 1 day. Or Pati Palmer and Susan Pletsch Foster of Palmer/Pletsch publishing (http://www.palmerpletsch.com/) wrote a couple of their own books about sewing in the 1970's selling over 900,000 copies of one, and well over 250,000 of many others. You should have no doubt you can do it - you control how soon success will be achieved. Step 2: Niche Markets, Hot Opportunities Here are just 10 niche markets that have been tapped for incredible self-publishing profits with information products... - Photography (Photography Manuals) - Horse lovers (Horse Training Videos) - Job Seekers (Finding Perfect Career) - Arthritis Sufferers (Curing Arthritis) - Entrepreneurs (How To Start Own Cleaning Business) - Home Computer Users (Securing Your Computer) - Health and Wellness (Diets, Cookbooks, Bodybuilding, etc..) - Dog Owners (Secrets of Professional Dog Trainer) - Home Buyers (Mortgage Loan Tips, Real Estate Tips, Home Inspection Tips, etc...) - Men (101 Stories of Men Popping The Question) There are literally THOUSANDS more niche markets - each with thousands of potential products -- all of this presents you with an INCREDIBLE opportunity to share in the Billions spent on information every year. There are many ways to find hot selling niche markets - here's just a few areas to tap... 1. Your hobbies or interests 2. Your experiences, challenges in life 3. Trends 4. Travel 5. Experts around you... You'll find over 40 detailed techniques on finding niche markets and turning them into high-profit infoproducts right here: http://www.infoproductcreator.com MOST important is that you a) pick a niche market to target and b) you understand their high-demand wants and needs so you can put your information in front of a demand tornado. 3. Questions, Questions, Questions - Answers, Answers, Answers There are different formulas for writing How-To books, but by far the simplest and most effective is to organize your book to address... a) One main overriding desire or goal your target market wants VERY badly. b) Answer a series of questions that step your reader through achieving that desire or goal in a simple, step-by-step format as possible. So - what that means for you is that 90% of writing your book is getting the right questions in the right order to lead your reader toward their goal. So - Chapter 1 solves "X" problem, and here's the 10 questions your customers will need answers to on the way. Chapter 2 solves "Y" problem, and here's the 10 questions your customers will need to answer along the way...And so on. Of course, you can answer questions in many ways.. You can just plainly write the answer. You can tell a story to illustrate the answer. You can quote the answer from research. You can give an analogy or use humor to illustrate the answer. You can provide visual examples, screenshots, pictures, video, audio, etc... Whatever the technique - the secret to writing books is to maintain one central focus, and lay out steps to achieving the end goal. Step 4. How To Get Others To Finish Your Book You may be concerned about giving people an early look at your idea, concepts and work. Yes, you need to be careful WHO you ask for feedback, but you cannot let this stop you from testing your work. Who should you get to test your work? 1. Represenative customers - not your friends, family - but real people in your target market. 2. Experts in your field 3. Other writers, publishers, marketers that operate in your target market but that don't directly compete with you. Strike up relationships, offer them free coverage in your book, on your website, a percentage of the profits in a future joint venture marketing effort in exchange for reviews, feedback and opinion. You may very well get 1 or 2 ideas from these tests that makes a huge increase in the popularity of your products. Test your title, content, pricing, positioning, format, key messages. Test it all - it will make your product better for it. STEP 5. Your Own Massive Launch If you set March 21st as your launch date - make sure you have a complete website, compelling copy, at least 6-10 joint venture partners setup, Press Releases ready, an affiliate tracking program in place, a back-end selling system and be ready to HIT YOUR MARKET HARD! If you could change your entire life, set the foundation to walk away from a stale, boring lifestyle and gain the control over our time, creative energy and finances that we all so badly want, wouldn't that be worth following these 4 steps?
Jeff Smith is an online marketing expert and author of the highly recommended Ultimate Information Entrepreneur's Success Package. Discover exactly how to quickly create one hot selling infoproduct after another. Building your own Infoproduct Empire is easy with the Success Package. See it here: ** Getting Targeted Traffic To Your Site I'll be writing a more detailed article on this soon - but the results have been so incredible I need to share them with you now. About 6-months ago I purchased a product from master affiliate marketer James Martell called "The Affiliate Marketers Handbook" ---> http://www.infoproductcreator.com/part/martell I was so fascinated by his achievements and step-by-step method to generate tons of highly targeted traffic to your sites, I completely re-organized my site into what is now http://www.highertrustmarketing.com I followed the principles in James' book to a tee! Man, is it paying off. I now have traffic coming in on over 30 pages, all hitting my product pages and affiliate product pages. Not only is there tons more search engine traffic, but it's leading to sales - 3X more sales than I used to get from Search Engine traffic so far in December and January. If you are struggling to get traffic to your site, having trouble converting the traffic you are bringing to your site - then I could not recommend a better system than James'. Best of all - there are no tricks, 3rd party products, lame traffic generators to mess up your plans. James' plan puts you in control of generating your own traffic - and I think you'll agree, it's nice when YOU are in control! Check it out here: ----> http://www.infoproductcreator.com/part/martell ** Catalog-of-cool.com - How To Find Out What's Cool! As product developers we are always looking for signs, trends, patterns that show us what people want. How many times have you bought something because it was cool - you WANTED it, and then perhaps justified it with a need. Well - here's a way to find out what people think is the MOST cool. Site is heavy on retro, but retro sells again and again, so it's definitely worth a look. http://www.catalog-of-cool.com ** Excellent F^re^e Keyword Tool This one is nice! http://www.pixelfast.com/overture/ It gives you a split screen through which you can view the number of searches for a given keyword on Overture on one side. On the other side, you get the leading websites that have paid campaigns under those search terms. This saves a TON of time when you are searching for product ideas, book ideas, topics to write about and keywords to use in your marketing campaigns. Have a great weekend folks Look forward to working for you throughout 2004. Feel free to email me comments or questions right here: mailto:jeff@infoproductcreator.com Jeff Smith http://www.highertrustmarketing.com ATTENTION: There is only one way that you could be receiving this ezine, that is you, or someone using your email address, subscribed. There is no other way of being added to this list. We do not make this list, or your address, available to ANY other companies or individuals. We value your privacy. Although we work hard to make sure that all of the information in the Profit Secrets newsletter is accurately and genuine as possible, neither the publisher, nor the editor assume any responsibility for the accuracy or otherwise of the information presented. By reading this information, the Information Product Profit Secrets reader assumes all responsibility for an inaccuracies or other risks associated with the information within this newsletter. Jeff Smith Editor Online Marketing Secrets Revealed webmaster@inf oproductcreator.com http://www.highertrustmarketing.com Home | Marketing Articles | Newsletter | Products | Hire Jeff | Free E Course | Resources | Make Money | Writing Courses | Writing tips | Copywriting Course | Internet Marketing | About Us | Contact Us 
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