Jeff Smith's
Online Marketing Business Success
Secrets Revealed!
December 28th, 2004 Edition
(c)Copyright Jeff Smith 2004
(
http://www.highertrustmarketing.com)
jeff@infoproductcreator.com
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WHAT'S INSIDE
1. UPDATE
2. FEATURE
"How To ATTACK Your Market, Get Their Attention, And Position Your Products Between Their Dreams and Wallets" - Jeff Smith
3. USEABLE NEWS
** Yahoo Buzz - Tapping Into Online Behavior
** Niche Market Opportunity - Home Automation
4. WRAP UP
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Update From Jeff
Welcome back everyone, I hope you are enjoying the
holidays, in good health, ready to really get the
ball rolling on 2005!
Let me ask you this...
On December 31st, 2005 will you be finally able to sit
down with your family and friends, talk about how
incredible it was to say goodbye to your job forever,
and look forward to generating more income in 2006 than
you've earned in the last 5-years combined?
Think about it for a minute...
What will your neighbours think when they - all of sudden -
see you home spending quality time with your kids, leaving
for the golf course at 8AM when they are trudging off to
work or see you kicking back with a cold one on your patio
as they come home exhausted from another day of work?
Is this really possible?
OK, so you have 368 days from today to accomplish this
task.
That's 8832 hours - an AMAZING amount of time, even for
the busiest person **IF you have a plan and focus on that
plan.
Nothing positive in business happens without a plan and
dedication to action.
Today's article "How To ATTACK Your Market, Get Their Attention,
And Position Your Products Between Their Dreams and Wallets" will
give you the plan.
Now, if you REALLY want to be in a different place in your life
this time next year, read this article carefully, take action
and get answers to any questions you still have.
I look forward to seeing you out on your patio!
Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com
FEATURE ARTICLE
"
How To ATTACK Your Market, Get Their Attention,
And Position Your Products Between Their Dreams and Wallets
"
by Jeff Smith
I've recently taken the time to go back over my consulting client
files, subscriber feedback and tons of other experiences from the
last year - and noticed...
A constant pattern of entrepreneurs GIVING AWAY THEIR MARKET
So many times I speak with someone who has a strong unique selling
angle or one unique product within their market, but they fail
to really ATTACK their market.
Now I'll be the first to admit it, as a group of product developers and
marketers, we're a rather odd lot.
Some of us are great at generating ideas, but never quite seem to
realize 10% of the potential
Others of us are great at getting that first product out, but are
hopeless at building on initial success.
Still others are terrific marketers, but can't seem to keep enough
products in the pipeline to generate consistent sales.
Then there's the go-it-alone mentality.
After all, it's our individual passion and gumption that got us
this far, why start sharing our profit and effort with others now?
Regardless of which group you belong to -- success in your market
depends on generating an all-out, full-scale, no-holds-bar attack
on your market.
Here's how.
ATTACK TECHNIQUE #1: Build Loyal Subscribers
If you are not already doing it - you need to communicate with
your subscribers at least once a week.
Could be an automated email campaign, newsletter, forum, blog,
mailouts, articles, or any other meothod.
If you can't find something useful to say - even just a few
lines, to your market at least once per week, then you are
either not well plugged into your market or you are not
committed enough to really make BIG money in ANY business.
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just
one hot-selling product.
I understand, the path to my first product seemed like climbing
Mount Everest.
Fact is, to really ATTACK and OWN your market, you need to be
much more aggressive, releasing several products over the course
of a year.
These could be special reports, ebooks, videos, membership sites,
co-authorships, resell licensed, public domain, hard-copy,
teleseminar or seminar products.
Think in terms of 3-4 products produced next year.
Use our Ultimate Information Entrepreneur's Success Package to
help you discover hot topics and get your products developed
faster! (http://www.infoproductcreator.com)
Think in these terms, and your first one won't seem as monumental
a task.
ATTACK TECHNIQUE #3: Pick The Brain Of Your Mentor
When I started out, I leaped light years ahead because I
invested in a terrific mentor - in my case that was Tony Blake
(http://www.ablake.net/forum)
You want to think BIG when you think mentors.
Learn from the best. I help quite a few people out with online
product development and marketing - it's a market I know very
well and can bring first-hand experience.
Dan Kennedy is a master of all things business, time management,
offline business and marketing.
Yanik Silver is solid as a copywriter and affiliate management
expert.
Whoever you decide on, pick the best - it will pay off in the end.
ATTACK TECHNIQUE #4: Learn Copywriting
The most valuable skill you can learn when ATTACKING your market.
Get your hands on material from the masters - Gary Halbert (
http://www.thegaryhalbertletter.com), Michel Fortin, John Carleton,
Gary Bencivenga.
Next - start collecting your own personal "swipe" file containing
some of the best ads you come across.
Finally, commmit to writing a sales letter per month, testing and
re-writing at least 4-5 sales letters each month to improve
your conversion.
ATTACK TECHNIQUE #5: Beef Up Your Affiliate Program
What's that? You don't run an affiliate program?
Get serious about adding 30-40 new affiliate every month. To do
that, you will have to actively pursue joint venture partners and
super affiliates - don't expect them to just come to you.
Support your affiliates with regular updates and trainings as well
as a constant supply of new tools such as graphics, text ads,
headlines, articles, branded reports and minicourses.
Offer to record an interview with your super affiliates, allowing
them to offer the interview to draw customers into more sales.
ATTACK TECHNIQUE #6: Dramatically Increase Your Price Per Customer
By walking in your customer's shoes, you will get to know what
he or she wants, then offer it to them - again and again.
Instead of one sale, you want to be the PRIMARY provider of
information to your market in your subject area.
To accomplish all of this, you need to GET INVOLVED with your
market.
Run regular surveys, teleseminars, coaching sessions, where you
can interact with your market.
Oddly enough, by becoming more involved, helping people more,
you will set the groundwork for ATTACKING your market.
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/products.html
USABLE NEWS:
From The World of Infoproduct Development
** Yahoo Buzz - Tapping Into Online Behavior
While not always an indication of commercial behavior, it's
important just the same to watch online surfing trends.
There's no better place than the Yahoo Buzz...
http://buzz.yahoo.com/
You can also get a pretty good view into 2004 online search
preferences by looking through Lycos' 2004 summary right
here...
http://50.lycos.com/
You will see categories such as diets, health, games,
peer-to-peer file sharing programs and golf as very high
search areas that definitely support various sub-niches
you could turn into products.
** Niche Market Opportunity - Home Automation
Take a look at this article from Wired Online and tell me
that this home automation trend won't be a lucrative area
for various infoproducts and websites in the coming year.
http://www.wired.com/news/gizmos/0,1452,66053,00.html
Home automation is already a very lucrative niche market, and
is now moving toward mainstream market acceptance.
When a technology is in the very early stages, the early
adopters settle for figuring things out from scratch.
When a technology begins to move beyond early adopters to
the mainstream, the mainstream market is much less willing
to spend time to learn the technology - and much more open
to buying such information.
Home automation will enter such a phase in 2005.
If you have a passion, interest, experience in this area - or
know someone who does, then this is a terrific opportunity
for you to become THE information source for home automation
in 2005.
WRAPPING IT UP!
A very warm expression of our appreciation to you - our loyal readers
for staying with us through 2004.
May 2005 bring you all your wishes, dreams, happiness and health.
Happy New Year!
Jeff Smith
http://www.highertrustmarketing.com
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Editor Online Marketing Secrets Revealed
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oproductcreator.com
http://www.highertrustmarketing.com
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