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Online Marketing Business Success
Secrets Revealed!


December 28th, 2004 Edition


(c)Copyright Jeff Smith 2004
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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WHAT'S INSIDE

1. UPDATE

2. FEATURE

     "How To ATTACK Your Market, Get Their Attention, And
      Position Your Products Between Their Dreams and Wallets" - Jeff Smith

3. USEABLE NEWS

      ** Yahoo Buzz - Tapping Into Online Behavior

      ** Niche Market Opportunity - Home Automation

4. WRAP UP






Update From Jeff

Welcome back everyone, I hope you are enjoying the holidays, in good health, ready to really get the ball rolling on 2005!

Let me ask you this...

On December 31st, 2005 will you be finally able to sit down with your family and friends, talk about how incredible it was to say goodbye to your job forever, and look forward to generating more income in 2006 than you've earned in the last 5-years combined?

Think about it for a minute...

What will your neighbours think when they - all of sudden - see you home spending quality time with your kids, leaving for the golf course at 8AM when they are trudging off to work or see you kicking back with a cold one on your patio as they come home exhausted from another day of work?

Is this really possible?

OK, so you have 368 days from today to accomplish this task.

That's 8832 hours - an AMAZING amount of time, even for the busiest person **IF you have a plan and focus on that plan.

Nothing positive in business happens without a plan and dedication to action.

Today's article "How To ATTACK Your Market, Get Their Attention, And Position Your Products Between Their Dreams and Wallets" will give you the plan.

Now, if you REALLY want to be in a different place in your life this time next year, read this article carefully, take action and get answers to any questions you still have.

I look forward to seeing you out on your patio!

Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com








FEATURE ARTICLE

" How To ATTACK Your Market,
Get Their Attention, And Position
Your Products Between Their Dreams and Wallets "


by Jeff Smith

I've recently taken the time to go back over my consulting client files, subscriber feedback and tons of other experiences from the last year - and noticed...

A constant pattern of entrepreneurs GIVING AWAY THEIR MARKET

So many times I speak with someone who has a strong unique selling angle or one unique product within their market, but they fail to really ATTACK their market.

Now I'll be the first to admit it, as a group of product developers and marketers, we're a rather odd lot.

Some of us are great at generating ideas, but never quite seem to realize 10% of the potential

Others of us are great at getting that first product out, but are hopeless at building on initial success.

Still others are terrific marketers, but can't seem to keep enough products in the pipeline to generate consistent sales.

Then there's the go-it-alone mentality.

After all, it's our individual passion and gumption that got us this far, why start sharing our profit and effort with others now?

Regardless of which group you belong to -- success in your market depends on generating an all-out, full-scale, no-holds-bar attack on your market.

Here's how.

ATTACK TECHNIQUE #1: Build Loyal Subscribers

If you are not already doing it - you need to communicate with your subscribers at least once a week.

Could be an automated email campaign, newsletter, forum, blog, mailouts, articles, or any other meothod.

If you can't find something useful to say - even just a few lines, to your market at least once per week, then you are either not well plugged into your market or you are not committed enough to really make BIG money in ANY business.

ATTACK TECHNIQUE #2: Develop More Than One Product

Many of you have frequent anxiety attacks about producing just one hot-selling product.

I understand, the path to my first product seemed like climbing Mount Everest.

Fact is, to really ATTACK and OWN your market, you need to be much more aggressive, releasing several products over the course of a year.

These could be special reports, ebooks, videos, membership sites, co-authorships, resell licensed, public domain, hard-copy, teleseminar or seminar products.

Think in terms of 3-4 products produced next year.

Use our Ultimate Information Entrepreneur's Success Package to help you discover hot topics and get your products developed faster! (http://www.infoproductcreator.com)

Think in these terms, and your first one won't seem as monumental a task.

ATTACK TECHNIQUE #3: Pick The Brain Of Your Mentor

When I started out, I leaped light years ahead because I invested in a terrific mentor - in my case that was Tony Blake (http://www.ablake.net/forum)

You want to think BIG when you think mentors.

Learn from the best. I help quite a few people out with online product development and marketing - it's a market I know very well and can bring first-hand experience.

Dan Kennedy is a master of all things business, time management, offline business and marketing.

Yanik Silver is solid as a copywriter and affiliate management expert.

Whoever you decide on, pick the best - it will pay off in the end.

ATTACK TECHNIQUE #4: Learn Copywriting

The most valuable skill you can learn when ATTACKING your market.

Get your hands on material from the masters - Gary Halbert ( http://www.thegaryhalbertletter.com), Michel Fortin, John Carleton, Gary Bencivenga.

Next - start collecting your own personal "swipe" file containing some of the best ads you come across.

Finally, commmit to writing a sales letter per month, testing and re-writing at least 4-5 sales letters each month to improve your conversion.

ATTACK TECHNIQUE #5: Beef Up Your Affiliate Program

What's that? You don't run an affiliate program?

Get serious about adding 30-40 new affiliate every month. To do that, you will have to actively pursue joint venture partners and super affiliates - don't expect them to just come to you.

Support your affiliates with regular updates and trainings as well as a constant supply of new tools such as graphics, text ads, headlines, articles, branded reports and minicourses.

Offer to record an interview with your super affiliates, allowing them to offer the interview to draw customers into more sales.

ATTACK TECHNIQUE #6: Dramatically Increase Your Price Per Customer

By walking in your customer's shoes, you will get to know what he or she wants, then offer it to them - again and again.

Instead of one sale, you want to be the PRIMARY provider of information to your market in your subject area.

To accomplish all of this, you need to GET INVOLVED with your market.

Run regular surveys, teleseminars, coaching sessions, where you can interact with your market.

Oddly enough, by becoming more involved, helping people more, you will set the groundwork for ATTACKING your market.



AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/products.html








USABLE NEWS:
From The World of Infoproduct Development


** Yahoo Buzz - Tapping Into Online Behavior

While not always an indication of commercial behavior, it's important just the same to watch online surfing trends.

There's no better place than the Yahoo Buzz...

http://buzz.yahoo.com/

You can also get a pretty good view into 2004 online search preferences by looking through Lycos' 2004 summary right here...

http://50.lycos.com/

You will see categories such as diets, health, games, peer-to-peer file sharing programs and golf as very high search areas that definitely support various sub-niches you could turn into products.


** Niche Market Opportunity - Home Automation

Take a look at this article from Wired Online and tell me that this home automation trend won't be a lucrative area for various infoproducts and websites in the coming year.

http://www.wired.com/news/gizmos/0,1452,66053,00.html

Home automation is already a very lucrative niche market, and is now moving toward mainstream market acceptance.

When a technology is in the very early stages, the early adopters settle for figuring things out from scratch.

When a technology begins to move beyond early adopters to the mainstream, the mainstream market is much less willing to spend time to learn the technology - and much more open to buying such information.

Home automation will enter such a phase in 2005.

If you have a passion, interest, experience in this area - or know someone who does, then this is a terrific opportunity for you to become THE information source for home automation in 2005.





WRAPPING IT UP!

A very warm expression of our appreciation to you - our loyal readers for staying with us through 2004.

May 2005 bring you all your wishes, dreams, happiness and health.

Happy New Year!

Jeff Smith

http://www.highertrustmarketing.com


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CONTACT INFORMATION

Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com



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