Jeff Smith's
Online Marketing Business Success
Secrets Revealed!
August 12, 2004 Edition
(c)Copyright Jeff Smith 2004
(
http://www.highertrustmarketing.com)
jeff@infoproductcreator.com
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WHAT'S INSIDE
1. UPDATE
2. FEATURE
"3 Techniques for Turning "OK" Sales Into Unbelievable Results" - Jeff Smith
3. USEABLE NEWS
High Demand Products - Breakdown of 16 Million Products Sold On eBay
Tired of Losing Auctions In the Final Seconds
4. WRAP UP
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Update From Jeff
Welcome back everyone.
What can you do to take your online business to the next
level?
Oddly enough, there's not much help for those who want
advanced help - those who want to quickly transition to
a thriving online business where you can gain some time
advantage, maybe even hire some help to free you up from
all the administrative and support tasks.
Sure - you'll find hundreds of guides that target beginners
and dreamers, but don't address the "doers".
Now, there is good reason, in that the "doers" are far
outnumbered by the "dreamers" - so it would appear that
the beginner is the better market to go after...
Not so fast!
Truth is, by targeting the "doer's" within your market
may be somewhat more challenging, but there are several
advantages:
- they require less support
- they will give you feedback and testimonials
- they will sell additional products through positive word-of-mouth
- they will continue to buy high-ticket items from you
- they'll give you the inside view on additional product/service offerings
- they are ALLOT more fun to work with
So, when you are thinking about how to take your business to
the next level - think about moving up the food chain, from
beginners to intermediate or advanced buyers in your market.
Read on to discover the 3 "advanced" techniques used by
successful online marketers such as Yanik Silver, Marlon
Sanders, Bill Myers, allowing them to achieve miles ahead
of anyone else in their field.
Read it now.
Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com
Highly Recommended Resource
FEATURE ARTICLE
"
3 Steps To Turning "OK" Sales Into Unbelieveable Results!
"
by Jeff Smith
Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?
Yet, every week we hear from those looking for help taking their
business to the next level.
It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.
Most of the how to ebooks are aimed at this audience.
What about the large group who struggle to turn initial
success into a massive success?
Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.
Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.
Do you fall into one of the following categories?
- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.
Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.
It's so important to start with the end in mind.
Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.
Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.
Tip 1: Increase Your Profit Per Customer
Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.
How do you increase your profit per customer?
Here are a few ways you need to put into practice immediately:
- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars
Tip 2: Pollinate Multiple Product Sites
Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.
A master of this approach is the highly successful Yanik Silver
You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:
http://www.infoproductcreator.com/part/ysales.html
You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"
You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.
Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning
Tip 3: Setup and Support Affiliate Program
Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.
Over 50% of my traffic and sales come from affiliates.
There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:
1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/1automationwiz
Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/groundbreak
They both have trial periods so you can check them out before spending
a dime.
It's fair to say that every successful how to product marketer online
I know practices these 3 principles.
When we work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.
You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you through our services.
AUTHOR'S NOTE: Use This Article With Your Affiliate Link!
Please feel free to use this article in it's entirety in your online or offline
publication - the only requirement is that you use the following resource box
following your article: (Note, sign up for our affiliate program at:
http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link
into the resource box):
Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/products.html
USABLE NEWS:
From The World of Infoproduct Development
** High Demand Products - Breakdown of 16 Million Products
Sold On eBay
We're always looking for signs of demand.
What better place to look than the the massive online auction
site eBay.
Here's an advanced research site that has crunched some
numbers beyond what eBay will give you to list the top loaded
categories.
Take a look:
http://www.auctionsoftwarereview.com/article-ebay-statistics.asp
** Tired of Losing Auctions In the Final Seconds?
Ever experienced the frustration of sitting as the lead
bid on an item you really want for 2 days, only to lose
out in the final seconds of the bid?
Is this an accident?
Does someone have extremely fast fingers?
How does it keep happening again and again?
I'd had enough, after being beat out continuously in the
final seconds, I started researching the tools that any
seasoned eBay'er now use - called "auction swipers"
Idea is that you load the auction ID and a maximum bid you
are willing to pay - the software does the rest.
Even if you are out of town, in bed sleeping, in a meeting
or with a customer - you will be assured that the software
will continue to try and win your auction in the final
seconds - you get notified every step of the way.
After researching and trying many auction swipers, I settled on this
one:
http://www.powersnipe.com?af=jbsmith
And I have to say - I've already won my first two auctions
I setup less than 10-minutes after purchasing the software.
If you are frustrated losing Ebay auctions in the last 10-seconds, give this service a try.
** Post Your Bookmarks or Favorites To Your Website
Instantly!
Two really cool, no-charge software tools that will help
you with your broswser bookmarks or favorites.
If you're like me, you have accumulated hundreds of useful
links - many of which you may want to share via a
"resources" web page or share with certain customers or
newsletter subscribers.
Instead of pulling each link out separately, use the
no-charge tool below to pull out all, or a subset of
your favorites to an html page.
First - you can use this tool to automatically check for
favorites with broken links, get rid of those first:
Look for AM-Deadlink:
http://aignes.com/products.htm
Look for BookMark Wizard:
http://moonsoftware.com/Freeware.asp
WRAPPING IT UP!
Thanks for joining us, and have a terrific weekend.
Feel free to email me comments or questions right here:
mailto:jeff@infoproductcreator.com
Jeff Smith
http://www.highertrustmarketing.com
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CONTACT INFORMATION
Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf
oproductcreator.com
http://www.highertrustmarketing.com
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