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Online Marketing Business Success
Secrets Revealed!


August 12, 2004 Edition


(c)Copyright Jeff Smith 2004
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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WHAT'S INSIDE

1. UPDATE

2. FEATURE

     "3 Techniques for Turning "OK" Sales Into Unbelievable Results" - Jeff Smith

3. USEABLE NEWS

      High Demand Products - Breakdown of 16 Million Products Sold On eBay

      Tired of Losing Auctions In the Final Seconds

     

4. WRAP UP






Update From Jeff

Welcome back everyone.

What can you do to take your online business to the next level?

Oddly enough, there's not much help for those who want advanced help - those who want to quickly transition to a thriving online business where you can gain some time advantage, maybe even hire some help to free you up from all the administrative and support tasks.

Sure - you'll find hundreds of guides that target beginners and dreamers, but don't address the "doers".

Now, there is good reason, in that the "doers" are far outnumbered by the "dreamers" - so it would appear that the beginner is the better market to go after...

Not so fast!

Truth is, by targeting the "doer's" within your market may be somewhat more challenging, but there are several advantages:

  • they require less support
  • they will give you feedback and testimonials
  • they will sell additional products through positive word-of-mouth
  • they will continue to buy high-ticket items from you
  • they'll give you the inside view on additional product/service offerings
  • they are ALLOT more fun to work with
So, when you are thinking about how to take your business to the next level - think about moving up the food chain, from beginners to intermediate or advanced buyers in your market.

Read on to discover the 3 "advanced" techniques used by successful online marketers such as Yanik Silver, Marlon Sanders, Bill Myers, allowing them to achieve miles ahead of anyone else in their field.

Read it now.

Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com



Highly Recommended Resource








FEATURE ARTICLE

" 3 Steps To Turning "OK" Sales Into Unbelieveable Results! "


by Jeff Smith

Have you noticed that 90% of "How To" information about creating and marketing your own information-based products online is basic beginner stuff?

Yet, every week we hear from those looking for help taking their business to the next level.

It's true, the vast majority of dreamers never earn a cent because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial success into a massive success?

Now - it's true, we all want to constantly improve our businesses, meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved some initial success - but not quite enough to both sustain and grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace full-time job?
- Working your online business full-time, want to hire some help to free up more of your time to focus on growth
- Finished testing your latest product or service, results look positive, but you really need to ramp up quickly to beat the growth curve.

Chance are you do fall into one of those categories - they tend to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right from the early stages of your business planning.

Here are 3 steps you can take today to take your online business marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated by each customer after subtracting costs such as marketing, overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase the price of your products without increasing cost
- Include a service offering related to your product as an upsell or back-end sale to your offer
- Explore alternative product formats with higher perceived value such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will your business benefit from multiple, related product sites cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysales.html

You will find cross-marketing for some of his other related sites such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales letter talking about his other related products.

Not only does this expose people to multiple products which enhances his Profit Per Customer, but it also allows him to setup strong links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and supporting your affiliates - keeping contact as well as trainings, then you are missing the boat on sales *** possibly as much as 100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction (www.cj.com), and software you use to manage your affiliate programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and affiliate management: http://www.infoproductcreator.com/part/1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/groundbreak

They both have trial periods so you can check them out before spending a dime.

It's fair to say that every successful how to product marketer online I know practices these 3 principles.

When we work with ebook writers or other product entrepreneurs to increase their success online through our consulting programs, we often achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need help, let us know, we'll be happy to share more information with you through our services.



AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
http://www.highertrustmarketing.com/products.html




USABLE NEWS:
From The World of Infoproduct Development


** High Demand Products - Breakdown of 16 Million Products Sold On eBay

We're always looking for signs of demand.

What better place to look than the the massive online auction site eBay.

Here's an advanced research site that has crunched some numbers beyond what eBay will give you to list the top loaded categories.

Take a look:

http://www.auctionsoftwarereview.com/article-ebay-statistics.asp


** Tired of Losing Auctions In the Final Seconds?

Ever experienced the frustration of sitting as the lead bid on an item you really want for 2 days, only to lose out in the final seconds of the bid?

Is this an accident?

Does someone have extremely fast fingers?

How does it keep happening again and again?

I'd had enough, after being beat out continuously in the final seconds, I started researching the tools that any seasoned eBay'er now use - called "auction swipers"

Idea is that you load the auction ID and a maximum bid you are willing to pay - the software does the rest.

Even if you are out of town, in bed sleeping, in a meeting or with a customer - you will be assured that the software will continue to try and win your auction in the final seconds - you get notified every step of the way.

After researching and trying many auction swipers, I settled on this one:

http://www.powersnipe.com?af=jbsmith

And I have to say - I've already won my first two auctions I setup less than 10-minutes after purchasing the software.

If you are frustrated losing Ebay auctions in the last 10-seconds, give this service a try.


** Post Your Bookmarks or Favorites To Your Website Instantly!

Two really cool, no-charge software tools that will help you with your broswser bookmarks or favorites.

If you're like me, you have accumulated hundreds of useful links - many of which you may want to share via a "resources" web page or share with certain customers or newsletter subscribers.

Instead of pulling each link out separately, use the no-charge tool below to pull out all, or a subset of your favorites to an html page.

First - you can use this tool to automatically check for favorites with broken links, get rid of those first:

Look for AM-Deadlink:
http://aignes.com/products.htm

Look for BookMark Wizard:
http://moonsoftware.com/Freeware.asp





WRAPPING IT UP!

Thanks for joining us, and have a terrific weekend.

Feel free to email me comments or questions right here:

mailto:jeff@infoproductcreator.com

Jeff Smith

http://www.highertrustmarketing.com


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CONTACT INFORMATION

Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com



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