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Update From Jeff Welcome back everyone, just back from a whirlwind trip to Europe, I've been playing a game of catch-up over the last week, my apologies to those of you who have emailed, I will try and respond to everyone over the next few days. Paris in springtime, it truly is a great place to get a new perspective on things. There is something about travel, learning and history that get the neurons firing - juicing up the creativity level and providing inspiration that we don't often get sitting in our office banging out words on our keyboards, working on our online marketing business. It doesn't have to be Paris or Amsterdam, by the way, often it just means varying your routing. Do somthing different. Work somewhere else. Get away, see something new and you'll be amazed at how it can dig you out of a rut you may be in. I've been getting many questions on product bundles and bonuses lately. So, in today's issue, I am spilling the beans on what works and what doesn't in offering bonuses with your products. This is an area I see 95% of online marketers missing out on huge sales. You'll find out why, in today's feature article. Just a reminder to everyone about our updated affiliate program over at: http://www.highertrustmarketing.com/affiliateinfo.html If you want to put a few hundred extra dollars in your pocket each month, or more - then create a link to our site using your affiliate URL, our sites convert exceptionally well, offer products in high-demand, low supply. Take advantage while the gap in the market still exists. Have a great week. Jeff http://www.highertrustmarketing.com http://www.infoproductcreator.com http://www.creating-infoproducts.com http://www.infoproductcreator.com/hypnotic.html Contact Jeff:jeff@infoproductcreator.com Marlon Sanders just sent me this audio postcard and I wanted to pass it along to you. It's about the 1st "Point and Click" Internet Marketing Dashboard. You literally "point and click" your way to increased sales. Then turn up your speakers, click the link below and listen to his audio postcard. "5 Exceptional Bonuses That Will Increase Your Sales!"by Jeff Smith Do bonuses really work? At least once a week we get asked about the common approach to offering bonuses to enhance your online marketing business -- has this technique been overused? My answer is always the same... Crappy, freely available, 3rd party bonuses are definitely overused and have become quite ineffective. Bonuses that are different, relevant and of high perceived value will often double or even triple your online marketing business sales, in fact, it's happened to me. Since the beginning of time, bonuses have been used by advertisers to entice users to make a buying decision. Bottom line is, they do work and here's why... We make buying decisions based on emotions, you've no doubt heard that statement before. However, being rational, thinking and logical humans, we also must justify our decision to buy. We do that by convincing ourselves there is enough value to justify our emotional decision. You read a sales letter, are intrigued by the headline. Your attention is kept through the first paragraph and you decide that you want the product or service based on benefit statements you relate to. Your prospect checks the price - and it's somewhat higher than they anticipated. Buyer's won't usually give up at this point. They will actually attempt a value calculation by re-looking at what they get. That's where your bonuses can make a big difference - they either justify the cost and click your order button, or they are gone forever. It used to be you could throw just about anything into your offer and it would increase your response rate. Not today though, today's customers look closely at the benefit they will get from their bonuses. Select the right combination and you can still easily double or even triple your response rate for your online marketing business. So what can you bundle that will provide value for your customers WITHOUT taking months to create? Here are 5 power-packed bonus ideas to increase your online marketing business results: 1. Worksheet or Checklist. This is one of our favorites, we've had terrific feedback using checklists in the past - some of which could have been sold on their own. If you have a product that explains a series of steps, processes, techniques or strategies to your customers, then pulling those into a checklist can be extremely simple and effective. Use Microsoft Word's ability to insert a square symbol and a check mark - you will find both under the "Webdings" symbol options. Checklists are also wonderful bonuses to use for tele seminars, coaching sessions, consulting services, seminars and other educational opportunities. 2. Short Summary. You're ebook, audio or video may be 100's of pages long. Summarize the key points into 3-5 pages and you will have created a high-value bonus without having to create additional content. 3. Audio or Video clip. Use a related audio clip to help communicate your point, cover a case study or example that is related to your ebook. Interviews are a great way to quickly generate high-value bonuses. A 15-20 minute telephone interview will give you a 1-2 Meg audio file that can prove very valuable to your customer base - as long as it is directly related to your content. Assume your ebook topic is exotic travel. Find a few people who have travelled to exotic locations and request a few minutes of their time to answer some questions over the phone. If you need more information on recording telephone interviews - you can download our complimentary special report here: http://www.infoproductcreator.com/freereportdown.html 4. Software You are selling an eBook on how to make it big in the stock market. Imagine if you could bundle bonus software that makes it simpler and quicker to apply your techniques. Software has a high perceived value. You can find tons of free or trial software at sites such as http://www.download.com (Select "Advanced Search" link in upper right hand corner and select different License options in drop down list), http://download-soft.com/, or http://www.50download.com/ Another option is to hire a developer through http://www.elance.com or http://www.freelance.com to create a simple software application you can offer as a bonus. 5. Bundled service I've had great success bundling relevant services with my products. For example, if you order "Ultimate Information Entrepreneur's Success Package" - http://www.infoproductcreator.com you will not only get an incredible package for creating your own income-generating infoproducts, but you get a complimentary 20-minute consultation with a top copywriter online. Makes sense right? You are creating a product to sell online, you will need to create a highly effective website. Think beyond the specific problem/problems you are solving for your customer. What ELSE will they need solved? Match that need up with a service professional and you have a very high-value bonus. Most service professionals offer some form of gratis trial, that's what you can offer to your customers. The final point on effectively using bonuses to enhance your online marketing business results is to stand out from the crowd. What is everyone else doing - offering some crappy, resell rights, largely useless eBook. The perceived value of such bonuses are less than zero - meaning they can HURT your online sales more than help them. Create a high-value bonus, and you will see immediate positive results on your online marketing business.
Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: ** The Great CAN-SPAM Freak Out We've seen allot written on CAN-SPAM so far, with much more to come - no doubt. As online marketers and email marketers, what do we make of it all? Here's a short, and well balanced opinion that seems better than most writeups I've seen on the topic. The CAN-SPAM Freak Out: -> http://www.optinnews.com/spam_freak_out.html ** Are You Treating Your Online Business Like a Science? Want to know the real difference between someone earning a few hundred dollars each month in their online marketing business and those elite few who are on a 5-year retirement plan online? It comes down to rigorous, dedicated testing and improving their online marketing. Really, even the Yanik Silvers, Marlon Sanders, Corey Rudl's will tell you their REAL secret to success is testing and improving. They do it constantly! To do that, you need the best online marketing testing tools. One of the best tools online is now available with a complimentary trial - you can use it at no cost to instantly improve your online marketing results. I've been using this tool for over a year now - and used it to easily triple my profits. Get your copy of The Scientific Internet Marketing Assistant Right Here: http://www.marketing-strategy.org/x.cgi?adminid=3081&id=64455 ** So You Want To Be A Video Producer My great mentor Bill Myers has a few new complimentary articles available for reading at his Product Developers site over at: http://www.infoproductcreator.com/part/myers Two of them are real gems: "So You Want to Be A Video Producer" and "Hold Your Tongue - Nine Things To Never Say When Replying To Customer Emails" You can read both of them at no-charge by going to his site here: http://www.infoproductcreator.com/part/myers and clicking on "Sample Articles" on the left menu under the "About" menu option. Enjoy! Enjoy your weekend! Feel free to email me comments or questions right here: mailto:jeff@infoproductcreator.com Jeff Smith http://www.highertrustmarketing.com ATTENTION: There is only one way that you could be receiving this ezine, that is you, or someone using your email address, subscribed. There is no other way of being added to this list. We do not make this list, or your address, available to ANY other companies or individuals. We value your privacy. Although we work hard to make sure that all of the information in the Profit Secrets newsletter is accurately and genuine as possible, neither the publisher, nor the editor assume any responsibility for the accuracy or otherwise of the information presented. By reading this information, the Information Product Profit Secrets reader assumes all responsibility for an inaccuracies or other risks associated with the information within this newsletter. Jeff Smith Editor Online Marketing Secrets Revealed webmaster@inf oproductcreator.com http://www.highertrustmarketing.com Home | Marketing Articles | Newsletter | Products | Hire Jeff | Free E Course | Resources | Make Money | Writing Courses | Writing tips | Copywriting Course | Internet Marketing | About Us | Contact Us 
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