What does it take to make a living creating, publishing and marketing information products?
With 12 different information products ranging from $27 to $1,000+ on the market, and having been in the infoproduct publishing business for more than 10-years online and offline – we can share these 4 fundamental pieces that combine to turn information into money…
1. Markets and topics where customers passionately desire specific outcomes.
Premium infoproducts are all backed by a highly emotional desire to solve a problem or have, be or do something strongly desired by the marketplace.
There are many ways to find such topics, look at what is selling already on Amazon, Clickbank, CJ, magazine headlines, etc…
We want to find what is already selling like wildfire – but we don’t stop there. What you really want to know is WHY is it selling?
What is the problem or desire they are addressing and what promise are they making to the reader? Also – topics with BUZZ around them are good (as long as they are not short-term fads – but are real trends). Here is a good video on how to find those using Amazon:
2. Coming up with a unique “system” or approach for solving the problem.
People often make this more complicated than it needs to be. By organizing questions and answers about a certain topic, you are — in effect — creating your own “system” or blueprint to address the challenges they face.
Sometimes you can do this from personal experience, other times you dig it up by doing research and still others you can interview experts and bring it out by the types of questions you ask.
3. Pay attention to the packaging. The same information packaged in two different ways can make a HUGE difference to your profits. If you have a pet training system and put it into an ebook, it may get you $27 per unit sold – and then you compete with hundreds of others. But, if you turn it into a combination report, video and training package you could get $67 or $97 and stand out from the crowd.
4. Great sales and marketing. Finally – the best infoproduct in the world will not sell without understanding how to market online – how to generate relevant traffic, convert into customers and subscribers, upsell-cross-sell and downsell to close more sales, build an affiliate element to your business so you have an army of people promoting for you…and so on.
Inside Information Marketer’sZone you will find comprehensive training on all aspects of market research, product development including outsourcing, how to price and package your infoproducts and aspects of marketing including traffic generation, list building, copywriting, affiliate marketing, product launches, social networking and more….all supported with a private mentorship section where you can get personal help as you grow your profits.
Finally, even the wealthiest of entrepreneurs online do not get it right all the time – even most of the time – but they are good at quickly testing their ideas and concepts, learning from the results, adjusting, improving and growing wealth by making it work. The same goes for you – the sooner you get started, the sooner you can look forward to a full-time income online.
