"Infoproduct Success Secrets From Larry King!"

Copyright 2003 - Jeff Smith

Can you think of a news jouranlist that is better known these days?

I don't mean a news anchor, I mean new journalist.

And get this, Larry King does virtually no preperation for his interviews, doesn't spend time pre-scripting his interviews, nor does he research the crap out of his subjects --

That's the secret to his success.

You'll see how you can use his trade secrets to make creating infoproducts an incredibly profitable and fun way to make a living from home.

Think about it. You see your favorite actress Jennifer Aniston is on Larry King - YOU are his target market.

First, his producers are exceptionally good at understanding their market and what they want to know, who they want to know about.

Second, Larry King understands his audience. He understands that people want to explore the interview NOT sit and watch pre-scripted, researched information about the topic.

So, Larry starts out by asking the same, basic questions to almost every guest --

"So how have you been since we last talked X years ago?"
"How have you been and what's new in your life?"
"You have a new project, tell us about it?"


Each question leads to information that leads to more questions from Larry - as he free wheels his way through 30-60 minutes of very basic questions providing terrific information and entertainment.

Here's some tips Larry uses that will make creating infoproducts much easier:

1. Know your audience and know what they want information about.

2. Think like your customer, what basic information do they want to hear.

3. When you create infoproducts, take your customer through a journey, learning as much about the topic, step-by-step, as you can accomplish.

4. Develop your product in a conversational tone. Think like you are talking to someone, telling a friend about your topic. That's why I like to use interview format, even if the product I am selling is not an interview. You can still package the responses in terms of a book, video, audio, or ebook.

5. Be entertaining as well as informational. Add in stories, scenarios, case studies, a funny story, a joke - as long as it relates to the topic at hand.

Use these tips to take the pain and suffering out of creating income-generating infoproducts.

Here's a rough formula to follow creating your own infoproducts:

1. 10-15 questions will give you a great 40-45 minute audio product or a super-selling 40-minute DVD video.

2. 60-80 questions will give you a terrific eBook or full sized book.

3. 5-6 urgent questions will result in a top notch 20-page special report.

4. Bundle a few of these products and you have the potential for a course, workshop or seminar that can sell for well over $100.

So - ask yourself, can you be Larry King for an hour? Who wouldn't want to be. At the end, you'll have yourself a product to sell for months/years to come.

Questions are the key to successful information products. Think like a journalist and you'll be creating your own infoproduct empire in no time flat!

How To Create & Market Infoproducts - Teleseminar
Discover trade secrets of 5 super-successful entrepreneurs who make a living creating and marketing eBooks, audios, videos and special reports. You can do it too - with the detailed information in this incredible 2-hour recorded teleseminar. You would pay more than $250/hour to any ONE of these TOP GUNS, instead, you get the benefit of hearing 5 experts share their most valuable secrets for a small fraction of what they are really worth. If you want to write a book, create an eBook, write a special report or package audios or videos - then you'll save tons of time and money by listening to these infoproduct entrepreneurs.